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Mayo Clinic Supports Store-Brand Infant Formulas
Date:11/13/2007

Brand-Name Infant Formulas No Better than Generic Store-Brand Infant Formulas, Says Mayo Clinic Internet Resource; Mothers Save Up to 50 Percent

Buying Store-Brand Infant Formulas

GORDONSVILLE, Va., Nov. 13 /PRNewswire/ -- The Mayo Clinic, a not-for- profit medical practice dedicated to the diagnosis and treatment of virtually every type of complex illness, now offers an online resource for parents who choose to feed their babies formula. "Infant formula: the next best thing to breast-feeding," was written by Mayo Clinic staff to educate parents on what they need to know when choosing and using infant formula.

"A helpful Web page from a prestigious medical organization like the Mayo Clinic is just what many parents need," said Paul B. Manning, CEO of PBM Products. "Mother's milk is best, but many moms choose to supplement their breast milk with baby formula or to entirely formula-feed. This medical reference assures these moms that all infant formulas are nutritionally sound and designed to support their babies' growth and development."

Brand-Name Infant Formulas No Better than Generic Store-Brand Infant Formulas

"As with most consumer products, brand-name infant formulas cost more than generic [store] brands. But that doesn't mean that brand-name formulas are better," report Mayo Clinic staff. "All infant formulas sold in the United States must meet the nutrient standards set by the Food and Drug Administration (FDA). Although manufacturers may vary somewhat in their formula recipes, the FDA requires that all formulas contain the same nutrient density."

With this reality in mind, Manning's PBM introduced the first store-brand infant formulas (generic infant formulas) in the United States ten years ago. Today, PBM supplies formulas to more than 20,000 retail locations in this country and internationally in Canada, Mexico, Europe, China, and South Africa.

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SOURCE PBM Products, LLC
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