ROCHESTER, Minn., May 26 /PRNewswire-USNewswire/ -- Advancing the Science is the latest addition to Mayo Clinic's family of blogs.
"It's aimed at the public, but the topic is how medical science improves patient care," says blog editor Bob Nellis of Mayo's Public Affairs Department.
Mayo Clinic recently has made great strides in communicating via "new media," with audiences ranging from journalists to referring physicians. Advancing the Science breaks more ground because it focuses on research and investigators.
"Mayo has so many great research stories to share," says Michael Ackerman, M.D., Ph.D., chair of Mayo's Research Communications Subcommittee. "This is a great way to let everyone be involved and to reach new audiences, as well."
The goal is to provide a virtual home for everyone interested in how Mayo's groundbreaking research impacts treatments worldwide. The audience includes everyone who fits that description -- whether student, scientist, science journalist, research collaborator, or one of the more than 500,000 patients treated at Mayo each year and their family members.
"We have long needed a venue for discussion and for the middle-ground news, the items that perhaps aren't the best fit for a news release or for a long magazine article," says Nellis. Mayo's research communicators will be regular contributors, but guest posts from Mayo patients, their families, and Mayo investigators and research community are welcomed and encouraged.
Advancing the Science includes research images and videos, as well as interview clips from researchers. The title's origin is a comment by Charles H. Mayo, M.D., one of the clinic's founders, who said, "There are two objects of medical education: to heal the sick and advance the science."
|SOURCE Mayo Clinic|
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