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Maxine Morgan Eyewear Chooses Feintuch Communications for Integrated Public Relations and Marketing Campaign
Date:3/15/2010

NEW YORK and PEEKSKILL, N.Y., March 15 /PRNewswire/ -- Maxine Morgan Eyewear, exclusive global distributor for Cantor & Nissel optical products outside Europe, has named Feintuch Communications, Inc. (www.feintuchcommunications.com) as agency of record.

Maxine Morgan Eyewear's full line of products includes fashion frames and unique OSHA-certified prescription safety frames; high-end fashion contact lenses; prosthetic contact lenses, including hand-crafted artificial eyes, hand-painted cosmetic lenses and scleral lenses; as well as theatrical eyewear featured in motion pictures, television and advertising.  In addition, the company is the sole U.S. distributor of ChromaGen® eyeglass and contact lenses, which are the only FDA-approved diagnostic system for the management of color discrimination and reading disorders.  

"We have maintained a long relationship with Henry Feintuch, and value the company's integrated service offering and high-touch, senior management involvement they provide," said Roger Eichenholtz, CEO, Maxine Morgan Eyewear.  "We believe that Feintuch Communications' healthcare experience and marketing savvy are the right combination to help us grow our business."

"Maxine Morgan Eyewear is an innovative company with dynamic marketing and distribution plans that should help alter the optical industry," said Jules Abraham, vice president, Feintuch Communications and managing director of the firm's new healthcare and life sciences practice. "We look forward to an active partnership with the company which is among the first to join our recently launched healthcare and life sciences practice."

About Maxine Morgan Eyewear

Maxine Morgan Eyewear is the official worldwide distributor for the Cantor & Nissel line contact lens products outside Europe.  The company offers a full suite of eyewear including fashion frames; unique prescription safety frames, which are the only safety frames certified by the Occupational Safety Hazard Administration; high-end fashion contact lenses; hand-crafted artificial eyes, hand-painted prosthetic contact lenses, cosmetic contact lenses and scleral lenses; and theatrical lenses, which have been featured in motion pictures including Harry Potter & The Sorcerer's Stone and the Star Wars trilogy, television, advertising and other special effects venues.

About Feintuch Communications

Feintuch Communications (www.feintuchcommunications.com), based in New York City, is a strategic relations firm with decades of experience in developing and implementing successful public relations programs for emerging companies to non-profits, associations and the Fortune 500. Part of international PR alliance ECP Global (www.ecpglobal.com), Feintuch Communications specializes in B-to-B and B-to-C programs with a focus in technology, financial services, healthcare/life sciences and advertising and media. Its vision is to provide the expert service, experienced counsel and hands-on support that clients need to meet their business objectives.

ChromaGen® is a registered trademark of ChromaGen Vision LLC.

SOURCE Feintuch Communications, Inc.

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SOURCE Feintuch Communications, Inc.
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