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Max Muscle Franchising Is Fueled By The Passion Behind The Brand
Date:9/17/2009

ing stores, but applications for new stores have grown to levels never seen by the company in its nearly two decades of existence.

According to multi-store owner and Regional Director Kristin Wood in Manassas, Virginia, the reason is simple.

"It was so clear, after looking to get out of my past professional position and looking at so many franchise opportunities, that Max Muscle was the right decision," said Wood, who is about to open her second store in Fairfax, Virginia. "My decision was based on the vision of the company, the integrity of the individuals that work there and throughout the system, and their leadership team. They have a really strong sense of what this company is about and it is so honorable as to what it is looking to contribute to our country, and to my partner and I as individuals and as a community, it is a privilege to be a part of it."

C-Level Executives comprise the largest section of new store ownership at Max Muscle Sports Nutrition. In the past month senior executives from companies such as PepsiCo, Frito-Lay, Fujitsu and others have left their professions and garnered control of their own.

"Even after the application has been taken online at www.maxmusclefranchise.com, and they've come to meet us at our headquarters in Anaheim, and they've shown their value financially, they're not necessarily awarded a franchise," added Sanders. "We're looking for a distinct kind of person or couple. We're looking for passion…true, honest, compelling passion. At a recent convention of all our franchisees we asked for volunteers to film answers to questions about ownership of a Max Muscle Sports Nutrition franchise and we had to limit the volunteers beca
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