Navigation Links
Maverick Marketers Defy Economic Slowdown
Date:6/23/2008

CHARLOTTE, N.C., June 23 /PRNewswire/ -- Marketing budgets are usually among the first casualties during an economic downturn. Just don't tell Sally Gilbert.

Gilbert is creator of the Anti-Aging Expo & Symposium (http://www.charlotteantiagingexpo.com), an event for health-conscious consumers taking place in Charlotte in early 2009. The event is so important that Gilbert has spent $9,000 on marketing already and plans to spend $40,000-$50,000 more.

"The natural health and personal growth market has exploded into a $230 billion/year industry," Gilbert says. "Consumer interest in choosing food, products and services geared toward wellness is higher than ever. We can't afford to wait for an economic upswing to reach out to these consumers."

Gilbert turned to Carissa Roman, owner of a PRstore franchise in Huntersville, North Carolina, to promote the event.

"I needed someone who could deliver large agency results, without the big agency costs and hassle," Gilbert says. "PRstore was the obvious choice."

PRstore (http://www.prstore.com) is a one-stop marketing shop that operates in retail settings nationwide. Think Madison Avenue meets H&R Block.

The store caters to smallish clients -- those with fewer than 100 employees -- with marketing budgets typically too small to attract big agency interest.

With a weak economy, you might expect business to be slow. But Roman's PRstore just had its best month since opening in January, booking $35,000 in new business in May.

"When you're running a business, you don't have time to be the marketing director, too," Roman says. "Especially now, with companies searching desperately for ways to boost sales, PRstore is the right fit because we make marketing easier."

PRstore co-founder Kathy Butler says an economic slow-down exposes the shortcomings many companies have in their marketing efforts.

"When consumers pull their purse strings a little tighter, you need a top-notch marketing plan to keep revenues up," Butler says. "Unfortunately, some companies don't think about marketing until the slowdown is well underway."

Still, Butler says, it's never too late to get started. At PRstore in Huntersville, Roman has sold so many GamePlans -- customized marketing strategies -- that she's projecting a very busy summer.

"Smart companies know that a solid marketing plan is a priority in any economy," Roman says. "We're proof that you can grow a business during a slowdown if you have a good marketing plan."


'/>"/>
SOURCE PRstore
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Friends of Warren Zevon To Play at Maverick Saloon - Raising Awareness of Asbestos Cancer, Mesothelioma
2. MDNG Offers Free Online Discussion With Maverick Physician Jay Parkinson, M.D.
3. Tobacco marketers targeting teens near schools
4. Patient-Centric Healthcare Study Reveals Key Insights for Pharmaceutical Marketers
5. EMSI Introduces U-Direct for Life Insurance Direct Marketers
6. Neusoft Becomes First Global Growth Company Partner of World Economic Forum
7. McKesson Corporation CEO to Address the Detroit Economic Club on Preserving Our Healthcare System and Improving Quality of Life
8. Research!America Honors Univ. of Chicago Economists for Study Showing Economic Impact of HIV/AIDS Drug Development
9. AHRQ Expands Therapeutics Education and Research Centers and Adds New Topics: Health IT, Economics, Formularies
10. MedImmune presents new pharmaco-economic data at AAP regarding infants at high risk for RSV
11. Economic motivation may affect how often some physicians order imaging studies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2017)... ... May 24, 2017 , ... Altec Products, Inc., ... nVerge 2017 – a one-day technology conference in San Diego, CA. , At ... allows users to fully utilize and enhance their Sage ERP solutions by providing improved ...
(Date:5/24/2017)... ... 24, 2017 , ... Drs. Nicholas Rallis and Chris Chondrogiannis ... 10 years as clinical instructors for the reputable Full Mouth Rehabilitation continuing education ... program, private practitioners receive cutting-edge clinical training and learn how to perform ...
(Date:5/24/2017)... Cortland, OH (PRWEB) , ... May 24, 2017 , ... ... in Cortland, OH, can now meet with Dr. Joseph Bedich for a consultation, ... smiles while simultaneously improving their oral health and functionality. , Dr. Bedich ...
(Date:5/24/2017)... Mississippi (PRWEB) , ... May 24, 2017 , ... Myers ... is his has the ability to sell luxury homes anywhere on the planet. The ... the county side from Hattiesburg to Houston city-scapes. A quick search of “11 Spyglass ...
(Date:5/24/2017)... (PRWEB) , ... May 24, ... ... affecting the female reproductive tract in which the endometrial lining of the ... causing inflammation and pain. Patients experiencing painful intercourse, painful periods, pelvic pain, ...
Breaking Medicine News(10 mins):
(Date:5/9/2017)...  Demonstrating its commitment to representing research- based ... Pharmaceutical Research and Manufacturers of America (PhRMA) today ... now have to meet new research and development ... join PhRMA. "By putting in place ... clear message that being a member of PhRMA ...
(Date:5/9/2017)... Ore. , May 9, 2017  Semler ... that provides technology solutions to improve the clinical ... financial results for the first quarter ended March ... our products enable our customers to identify when ... to intervene before events like heart attacks or ...
(Date:5/8/2017)... 2017  Diplomat Pharmacy, Inc. (NYSE: DPLO)., has completed ... a health care service center company based in ... in relationship management programs for leading pharmaceutical manufacturers and ... WRB will join Envoy Health Management, LLC ... manufacturers, biotech firms, and other service companies. Together, WRB ...
Breaking Medicine Technology: