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Maui Jim Teams With Unite for Sight in New 'Buy One, Give One' Program to Improve Eye Health Amongst the World's Most Needy
Date:6/24/2009

"Aloha Spirit" goes worldwide: every online purchase of new Maui Jim sunglasses results in a donation of a pair to help prevent eye disease ...

LAHAINA, Hawaii, June 24 /PRNewswire/ -- Effective today and extending through July 31st, every purchase of any new pair of Maui Jim sunglasses from http://www.mauijim.com will result in a donation of a pair of new Maui Jim's to Unite for Sight, the preeminent non-profit group dedicated to improvement of eye health and elimination of preventable blindness amongst the world's most severely impoverished.

According to Jennifer Staple, President, CEO and Founder of Unite for Sight, the exclusive Maui Jim online "Buy One, Give One" program will enable the organization to provide quality glare and UV protection to treat needy postoperative cataract and pterygium patients and help prevent sun-related eye conditions in Ghana, Honduras and India.

"There is great need for quality sunglass protection, and the participation of online buyers of Maui Jim in this offer will help immeasurably," said Staple. "The polarized sunglasses we'll receive through the Maui Jim program will help protect patients' eyes from damaging ultra-violet light that, over time, can lead to eye disease such as cataracts and macular degeneration."

Maui Jim President and C.O.O. Mike Dalton noted that the program is representative of the Maui Jim philosophy of giving back to the community, and reinforces the need for quality sunwear for those outdoors. "Our customers appreciate Maui Jim style, performance and eye protection, and this program offers an ideal opportunity to get a new pair during the summer months and help those less fortunate," Dalton said.

ABOUT MAUI JIM SUNGLASSES

Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass-maker in the world.

As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun -- without distorting the beautiful colors of the Islands, the company developed proprietary technology -- PolarizedPlus.

ABOUT UNITE FOR SIGHT

Founded in 2000, Unite for Sight is a leader in providing high-quality, cost-effective eye care to the world's poorest people. Unite for Sight supports eye clinics worldwide by investing human and financial resources in their social ventures to eliminate patient barriers to eye care. According to the organization, 80 percent of all blindness is preventable and 36 million people worldwide are needlessly blind. For further information, visit Unite for Sight online at http://www.uniteforsight.org.

(Editor's Note: For further information on the latest Maui Jim styles and participation in the Unite for Sight "Buy One, Give One" program, visit http://www.mauijim.com, or contact Martin Kleinman, 718/398-4009, mkleinman@nyc.rr.com, Dawn Klimaszewski, 309/683-1931, dklimaszewski@mauijim.com, or Jennifer Staple, Unite for Sight, 203/404-4900, jstaple@uniteforsight.org.)

    Contact:

    Martin Kleinman
    Communications Strategies
    718/398-4009
    mkleinman@nyc.rr.com

    Dawn Klimaszewski
    Maui Jim Sunglasses
    309/683-1931
    klimaszewski@mauijim.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.


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SOURCE Maui Jim
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