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Matrixx Initiatives to Webcast 2009 Annual Stockholder Meeting Wednesday, August 26, 2009
Date:8/24/2009

SCOTTSDALE, Ariz., Aug. 24 /PRNewswire-FirstCall/ -- Matrixx Initiatives, Inc. (Nasdaq: MTXX), an over-the-counter healthcare company will host its 2009 Annual Meeting of Stockholders at 10:00 a.m. PDT on Wednesday, August 26, 2009 at the Westin Kierland in Scottsdale, Arizona. The purpose of the meeting is to elect three directors to the Company's Board of Directors to serve for a two-year or three-year term, or until their successors are elected; to approve an amendment to the Matrixx Initiatives, Inc. 2001 Long-Term Incentive Plan; to ratify the appointment of Mayer Hoffman McCann P.C. as the independent registered public accounting firm of Matrixx Initiatives, Inc. for the fiscal year ending March 31, 2010; and to transact such other business as may properly come before the annual meeting.

You may listen to the 2009 Annual Meeting by calling (800) 479-9001 (domestic) or (719) 457-2710 (international). To listen to the Meeting via the Internet, log ontohttp://www.matrixxinc.com and click on the Events & Presentations icon. Please note that the broadcast will be listen-only.

An audio only replay of the Meeting will be available at (888) 203-1112 (domestic) or (719) 457-0820 (international), access number 5649653 for 3 days following the call, and the web cast with slide presentation will be archived on the Company's website,http://www.matrixxinc.com, for 30 days.

About Matrixx Initiatives, Inc.

Matrixx Initiatives, Inc. is engaged in the development and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly-owned subsidiary, markets and sells Zicam(R) products in the cough and cold category. For more information regarding Matrixx products, go to www.Zicam.com. To find out more about Matrixx Initiatives, Inc. (Nasdaq: MTXX), visit our website at www.matrixxinc.com. For additional information, contact William Hemelt, Acting President and Chief Operating Officer, 602-385-8888, or Bill Barba, Treasurer, 602-385-8881. Matrixx is located at 8515 E. Anderson Dr., Scottsdale, Arizona 85255.


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SOURCE Matrixx Initiatives, Inc.
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