Agency will lead public relations efforts to promote OTC cold and flu and allergy products
Los Angeles, CA (PRWEB) January 8, 2008 - Matrixx Initiatives, Inc., has selected GolinHarris as agency of record to lead its public relations initiatives for Zicam® LLC, a wholly owned subsidiary. The agency is charged with ongoing strategic counsel, product messaging, traditional media outreach and developing innovative social media programs. The account will be led out of the Los Angeles office by Negin Kamali, vice president, and Judy Johnson, regional managing director, with new media leadership from Scott Arenson, vice president of social media in the agency's Dialogue digital group. Zicam, one of the fastest growing over-the-counter cold products, is clinically proven to reduce the duration and severity of the common cold.
"We sought out an agency with a strong track record in consumer health products, traditional media relations and social media," said Bill Hemelt, Zicam's acting president. "We're especially excited about the work GolinHarris is doing for us in new media, including launching Zicam's first-ever mobile application for Google's new Android phone and the Apple iPhone, search engine optimization, as well as a number of social media applications."
"The cold and flu season is here and our work with Zicam is already in motion," said Judy Johnson, managing director of GolinHarris' western region. "The Cold and Flu Companion mobile application is just one of several strategies that we're employing to help consumers learn more about Zicam."
About Matrixx Initiatives
Matrixx Initiatives, Inc. is engaged in the development and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly owned subsidiary, markets and sells Zicam® and Nasal ComfortTM products in the cough and cold category. The company's flagship product, Zicam Cold Remedy nasal gel, is a patented, homeopathic remedy that has been clinically proven to reduce the duration and severity of the common cold. In studies published in the October 2000 issue of ENT -- Ear, Nose and Throat Journal, and separately in the January 2003 issue of QJM: An International Journal of Medicine, the Zicam Cold Remedy product was shown to reduce the duration of the common cold. The Company also manufactures and markets a full line of Zicam brand pharmaceuticals, including Zicam Cold Remedy Swabs(TM); Zicam Cold Remedy ChewablesTM; Zicam Cold Remedy Oral MistTM; Zicam Cold Remedy RapidMeltsTM; Zicam Allergy Relief; Zicam Extreme Congestion Relief; Zicam Sinus Relief; as well as Zicam Cough products and Zicam Multi-Symptom relief items. For more information regarding Matrixx products, go to Zicam.com. To find out more about Matrixx Initiatives, Inc. (Nasdaq: MTXX), visit our website at Matrixxinc.com. For investor information, contact Bill Barba, Treasurer, at 602-385-8881.
GolinHarris is a leading public relations agency offering a distinctive combination of global resources and personalized service in the Americas, Asia Pacific, Europe and the Middle East. Clients include Dow Chemical Company, McDonald's Corporation, Nintendo of America Inc., Orange, Texas Instruments and Toyota Motor Sales USA, Inc. GolinHarris celebrated its 50th anniversary in 2006, and is proud to have been selected as 2007 Agency of the Year by The Holmes Report, Large PR Agency of the Year in the PRWeek Awards, PRWeek Magazine's 2007 Editors' Choice and 2008 International Agency of the Year by PRCA. The agency is headquartered in Chicago and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit GolinHarris.com or to join GolinHarris' discussion on the future of public relations, visit NextFiftyYears.com.
Media Contact: Kathy Maiorana (312) 729-4246
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