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Matrixx Initiatives Selects GolinHarris as Agency of Record for Zicam Brand
Date:1/8/2009

Agency will lead public relations efforts to promote OTC cold and flu and allergy products

Los Angeles, CA (PRWEB) January 8, 2008 - Matrixx Initiatives, Inc., has selected GolinHarris as agency of record to lead its public relations initiatives for Zicam® LLC, a wholly owned subsidiary. The agency is charged with ongoing strategic counsel, product messaging, traditional media outreach and developing innovative social media programs. The account will be led out of the Los Angeles office by Negin Kamali, vice president, and Judy Johnson, regional managing director, with new media leadership from Scott Arenson, vice president of social media in the agency's Dialogue digital group. Zicam, one of the fastest growing over-the-counter cold products, is clinically proven to reduce the duration and severity of the common cold.
            
"We sought out an agency with a strong track record in consumer health products, traditional media relations and social media," said Bill Hemelt, Zicam's acting president. "We're especially excited about the work GolinHarris is doing for us in new media, including launching Zicam's first-ever mobile application for Google's new Android phone and the Apple iPhone, search engine optimization, as well as a number of social media applications."

"The cold and flu season is here and our work with Zicam is already in motion," said Judy Johnson, managing director of GolinHarris' western region. "The Cold and Flu Companion mobile application is just one of several strategies that we're employing to help consumers learn more about Zicam."

About Matrixx Initiatives
Matrixx Initiatives, Inc. is engaged in the development and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly owned sub
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