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Matrixx Initiatives Confirms Voluntary Recall of Zicam Cold Remedy Nasal Gel, Zicam Cold Remedy Gel Swabs
Date:6/24/2009

="http://www.zicam.com/" target="_new">www.zicam.com, expanding staffing of the Zicam customer support center, and extensive use of social media vehicles.

Matrixx Initiatives, Inc. is engaged in the development and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly owned subsidiary, markets and sells Zicam(R) products in the cough and cold category. For more information regarding Matrixx products, go to www.zicam.com. To find out more about Matrixx Initiatives, Inc. (NASDAQ: MTTX), visit our Web site at www.matrixxinc.com.

    TEMPLATE LETTER TO CUSTOMERS/RETAILERS

    Contact name or Department
    Firm's name
    Address
    City, State, Zip Code


                               URGENT DRUG RECALL*
    RE:    ZICAM(R) Cold Remedy Nasal Gel (all lots) and
           ZICAM(R) Cold Remedy Gel Swabs (all lots)

    Dear Customer,
    Matrixx Initiatives, Inc. ("Matrixx") is voluntarily recalling from the
    market all lots of ZICAM(R) Cold Remedy Nasal Gel and ZICAM(R) Cold
    Remedy Gel Swabs.  As you may know, FDA has recently asserted that these
    products are associated with the loss of smell and are also what FDA calls
     "unapproved new drugs."  Although we vigorously disagree with FDA on both
     counts, we announced when we first heard from FDA on this matter that we
    would recall these products pending the opportunity to discuss these
    issues with the agency.

    Please examine your shelves and warehouses to determine if you have any
    of these products, in stock or in inventory.  If so, discontinue
    distributing the products and promptly return all units, via parcel post,
 
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SOURCE Matrixx Initiatives, Inc.
Copyright©2009 PR Newswire.
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1. Matrixx Initiatives, Inc. Sets Time for Discussion of Recent FDA Action
2. Matrixx Initiatives Voluntarily Withdraws Zicam Cold Remedy Swabs, Zicam Cold Remedy Nasal Gel
3. Matrixx Initiatives, Inc. Received a Warning Letter From the Food and Drug Administration
4. Matrixx Initiatives, Inc. Reports Fiscal 2009 Revenue Increased 11% to a Record $111.6 Million and Earnings Per Share Increased 40% to $1.46
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