Mastering Challenges & Measuring Successes for Quality Initiatives in Sales, Marketing and Product D... ( CHAPEL HILL N.C. Oct. 11 /- At M...)

Mastering Challenges & Measuring Successes for Quality Initiatives in Sales, Marketing and Product Development

Date:10/11/2007

CHAPEL HILL, N.C., Oct. 11 /PRNewswire/ -- At "Managing Quality to Drive Growth," the third quarter conference hosted by Best Practices, LLC's Global Benchmarking Council (GBC), executives from 20 leading companies discussed hot-button issues such as: the essential DNA for quality and growth; product innovation excellence; process simplification as a fuel for growth; and tactics, challenges and successes in integrating quality into sales, marketing and new product development, just to name a few.

Many of the insights emphasized quality's growing and nontraditional role in an organization and how to tackle new barriers that come along with that growth. "We need to grow process excellence up in the sales and marketing areas," aptly stated a quality manager during a roundtable discussion "so process improvement is in the back of their heads as they're selling."

Download a complimentary excerpt of the post-meeting report at http://www3.best-in-class.com/gr128.htm to view a list of companies in attendance, presenting companies, topics of interest, presentation key take-aways as deemed by attendees, and notes from two roundtable discussions on managing quality to drive growth. Included in the discussion notes are other challenges, tactics, successes and mini case studies from conference attendees about implementing process improvement approaches in revenue- generating areas.

Mark your calendar now for "Using Quality to Improve the Customer Experience," the next GBC conference, at The Ritz-Carlton Hotel in Phoenix, Ariz., Feb. 25-27, 2008. Visit http://www3.best-in-class.com/CurrentConference for a conference overview, topics, speakers, full agenda and available networking opportunities.

To learn more about our upcoming conference or to discuss the research and networking opportunities available to yo
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