Navigation Links
MassMutual's Center for Behavioral Research(SM) Releases White Paper on Best Practices in Education Campaigns
Date:4/17/2008

SPRINGFIELD, Mass., April 17 /PRNewswire/ -- MassMutual's Center for Behavioral Research has released a new white paper to share insights and best practices regarding the successful implementation of participant education campaigns. Titled "Best Practices in Employee Campaigns: Helping Them Get There," the white paper highlights proven best practices and methods for conducting education campaigns for participants in employer-sponsored retirement plans. The white paper addresses specific methods that advisors and sponsors can use to increase participant engagement and to achieve a desired action such as increasing the average savings rate.

"We have found that contacting participants at least three times at intervals of approximately 25 days can increase the response rate by an average of 60%," says Alison Salka, Ph.D., director of MassMutual's Center for Behavioral Research(SM). "Likewise, by providing a pre-filled tear-off postcard to participants across 65 plans, we achieved a response rate of almost 10% vs. 1.5% for a traditional direct mailing. This is a significant improvement," she adds.

"MassMutual's research clearly demonstrates that sponsors and advisors who get behind an education campaign attain stronger response from plan participants," says Ian Sheridan, corporate vice president and chief marketing officer of MassMutual's Retirement Services Division. "Successfully enrolling a participant is only the first step. We are committed to ensuring that participants understand all the factors that impact their ability to accumulate retirement savings."

"Best Practices in Employee Campaigns: Helping Them Get There," is available on MassMutual's Center for Behavioral Research Web site at http://www.massmutual.com/behavior along with other white papers that address topics important to the creation of an effective retirement savings plan.

"Considering that less than 40% of plan participants have even calculated what they will need for retirement*, there is clearly a need to provide retirement plan advisors and sponsors with tools that educate and motivate," adds Sheridan. In support of its commitment to educate consumers regarding financial matters, MassMutual is the exclusive sponsor of the PBS documentary, Retirement Revolution(R), produced by WTTW National Productions in Chicago, which premiered on March 31 on PBS stations across the nation. The show will air numerous times over the next several years.

To view the complete white paper, please visit http://www.massmutual.com/behavior.

*Source: EBRI 2007 Retirement Confidence Survey

Contact: Lisa Reilly

413-744-0589

lreilly@massmutual.com


'/>"/>
SOURCE MassMutual
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Barbra Streisand endows program at Cedars-Sinai womens heart center
2. Patient Centered Primary Care Collaborative Releases New Guidelines for Health Care Purchasers
3. Cedars-Sinai Medical Center opens patient trial of virus that attacks brain cancer cells
4. Joint Center Sees Social Determinants of Health as Key to Reducing Disparities at Annual Fund-raising Gala
5. Roseland Medical Center Hosts Recognition Ceremony and Open House
6. Kramer Levin Honored by Northside Center for Child Development
7. New National Research Center Focuses on Treatment and Prevention of Sports and Exercise Injuries
8. Health Monitoring Systems Releases EpiCenter(TM)
9. No difference in sleep of OSA patients studied in a hospital vs. a hotel-based sleep center
10. Mediware Introduces Comprehensive Vision for Blood Center Technology
11. Northwest Hospital & Medical Center Hosts Health & Wellness Pavilion At Second Annual King 5 Healthy Living Expo
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... , ... June 26, 2016 , ... PawPaws brand ... new product that was developed to enhance the health of felines. The formula is ... The two main herbs in the PawPaws Cat Kidney Support Supplement Soft ...
(Date:6/25/2016)... ... ... Bruton Memorial Library on June 21 due to a possible lice infestation, as reported by ... lice: the parasite’s ability to live away from a human host, and to infest common ... the event that lice have simply gotten out of control. , As lice are a ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of ... recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at Work ... Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses ...
(Date:6/24/2016)... PASADENA, CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. ... he would lash out at his family verbally and physically. , “When something upset him, ... table, he would use it. He would throw rocks at my other children and say ...
(Date:6/24/2016)... ... , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business ... to $12 an hour by 2020 and then adjusting it yearly to increase at the ... minimum wage, assure the wage floor does not erode again, and make future increases more ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Global Blood ... biopharmaceutical company developing novel therapeutics for the treatment ... today announced the closing of its previously announced ... stock, at the public offering price of $18.75 ... offering were offered by GBT. GBT estimates net ...
(Date:6/24/2016)... , June 24, 2016 ... the "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural ... Structural electronics involves electronic and/or ... protective structures, replacing dumb structures such as vehicle ...
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016  American ... function testing company, is now able to perform sophisticated lung assessments ... ndd Medical Technologies , Inc. Patients are no ...  Thanks to ndd,s EasyOne PRO ® , ARL patients like Jeanne ... needed testing done in the comfort of her own home. ...
Breaking Medicine Technology: