Navigation Links
MassMutual's Center for Behavioral Research(SM) Releases White Paper on Best Practices in Education Campaigns
Date:4/17/2008

SPRINGFIELD, Mass., April 17 /PRNewswire/ -- MassMutual's Center for Behavioral Research has released a new white paper to share insights and best practices regarding the successful implementation of participant education campaigns. Titled "Best Practices in Employee Campaigns: Helping Them Get There," the white paper highlights proven best practices and methods for conducting education campaigns for participants in employer-sponsored retirement plans. The white paper addresses specific methods that advisors and sponsors can use to increase participant engagement and to achieve a desired action such as increasing the average savings rate.

"We have found that contacting participants at least three times at intervals of approximately 25 days can increase the response rate by an average of 60%," says Alison Salka, Ph.D., director of MassMutual's Center for Behavioral Research(SM). "Likewise, by providing a pre-filled tear-off postcard to participants across 65 plans, we achieved a response rate of almost 10% vs. 1.5% for a traditional direct mailing. This is a significant improvement," she adds.

"MassMutual's research clearly demonstrates that sponsors and advisors who get behind an education campaign attain stronger response from plan participants," says Ian Sheridan, corporate vice president and chief marketing officer of MassMutual's Retirement Services Division. "Successfully enrolling a participant is only the first step. We are committed to ensuring that participants understand all the factors that impact their ability to accumulate retirement savings."

"Best Practices in Employee Campaigns: Helping Them Get There," is available on MassMutual's Center for Behavioral Research Web site at http://www.massmutual.com/behavior along with other white papers that address topics important to the creation of an effective retirement savings plan.

"Considering that less than 40% of plan participants have even calculated what they will need for retirement*, there is clearly a need to provide retirement plan advisors and sponsors with tools that educate and motivate," adds Sheridan. In support of its commitment to educate consumers regarding financial matters, MassMutual is the exclusive sponsor of the PBS documentary, Retirement Revolution(R), produced by WTTW National Productions in Chicago, which premiered on March 31 on PBS stations across the nation. The show will air numerous times over the next several years.

To view the complete white paper, please visit http://www.massmutual.com/behavior.

*Source: EBRI 2007 Retirement Confidence Survey

Contact: Lisa Reilly

413-744-0589

lreilly@massmutual.com


'/>"/>
SOURCE MassMutual
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Barbra Streisand endows program at Cedars-Sinai womens heart center
2. Patient Centered Primary Care Collaborative Releases New Guidelines for Health Care Purchasers
3. Cedars-Sinai Medical Center opens patient trial of virus that attacks brain cancer cells
4. Joint Center Sees Social Determinants of Health as Key to Reducing Disparities at Annual Fund-raising Gala
5. Roseland Medical Center Hosts Recognition Ceremony and Open House
6. Kramer Levin Honored by Northside Center for Child Development
7. New National Research Center Focuses on Treatment and Prevention of Sports and Exercise Injuries
8. Health Monitoring Systems Releases EpiCenter(TM)
9. No difference in sleep of OSA patients studied in a hospital vs. a hotel-based sleep center
10. Mediware Introduces Comprehensive Vision for Blood Center Technology
11. Northwest Hospital & Medical Center Hosts Health & Wellness Pavilion At Second Annual King 5 Healthy Living Expo
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2017)... , ... May 24, 2017 , ... Myers Jackson is ... has the ability to sell luxury homes anywhere on the planet. The luxury home ... side from Hattiesburg to Houston city-scapes. A quick search of “11 Spyglass Hill Auction ...
(Date:5/24/2017)... ... May 24, 2017 , ... Accordant Technology, a ... portfolio. ExtraHop delivers an analytics-first approach, layered with machine learning, that provides real-time ... datacenter to the cloud to the edge. Through the new partnership, customers get ...
(Date:5/24/2017)... ... 24, 2017 , ... The CFOs included on this list ... in the nation and help their organizations navigate the challenges in healthcare today. ... in developing successful hospital and health system strategy. , Becker's Hospital Review has ...
(Date:5/23/2017)... City (PRWEB) , ... May 23, 2017 , ... ... Population Health and Clinical Integration company, announced today that its iClinic V12.2 ... Home (PCMH) 2017 Prevalidation. NCQA recently introduced PCMH 2017 standards which emphasize ...
(Date:5/23/2017)... (PRWEB) , ... May 23, 2017 , ... ... in North Carolina have remained steady since 2009, according to a Workers Compensation ... , The study Monitoring the North Carolina System: CompScope™ Benchmarks, 17th Edition ...
Breaking Medicine News(10 mins):
(Date:5/6/2017)... 2017  May is Stroke Awareness Month and Omron ... important methods to prevent a stroke: monitor and manage ... Control and Prevention, undetected and uncontrolled hypertension is a ... global leader in personal heart health technology, recently evolved ... attack and stroke and is advancing a national public ...
(Date:5/4/2017)... and SAN DIEGO , May ... Gynecologists (ACOG) 2017 Annual Clinical and Scientific Meeting— OBP ... illuminating medical devices, today announced the launch of a ... OfficeSPEC and ER-SPEC vaginal specula. ... of extra-small and extra-large sizes makes OBP Medical,s line ...
(Date:5/3/2017)...  Kalorama Information notes that transplant diagnostics is ... and this is projected to continue to 2021. ... or bone marrow transplants require histocompatibility between the ... this task. This according to a new report ... various PCR-based methodologies, Sanger sequencing and NGS used ...
Breaking Medicine Technology: