Navigation Links
MassMutual's Center for Behavioral Research(SM) Releases White Paper on Best Practices in Education Campaigns

SPRINGFIELD, Mass., April 17 /PRNewswire/ -- MassMutual's Center for Behavioral Research has released a new white paper to share insights and best practices regarding the successful implementation of participant education campaigns. Titled "Best Practices in Employee Campaigns: Helping Them Get There," the white paper highlights proven best practices and methods for conducting education campaigns for participants in employer-sponsored retirement plans. The white paper addresses specific methods that advisors and sponsors can use to increase participant engagement and to achieve a desired action such as increasing the average savings rate.

"We have found that contacting participants at least three times at intervals of approximately 25 days can increase the response rate by an average of 60%," says Alison Salka, Ph.D., director of MassMutual's Center for Behavioral Research(SM). "Likewise, by providing a pre-filled tear-off postcard to participants across 65 plans, we achieved a response rate of almost 10% vs. 1.5% for a traditional direct mailing. This is a significant improvement," she adds.

"MassMutual's research clearly demonstrates that sponsors and advisors who get behind an education campaign attain stronger response from plan participants," says Ian Sheridan, corporate vice president and chief marketing officer of MassMutual's Retirement Services Division. "Successfully enrolling a participant is only the first step. We are committed to ensuring that participants understand all the factors that impact their ability to accumulate retirement savings."

"Best Practices in Employee Campaigns: Helping Them Get There," is available on MassMutual's Center for Behavioral Research Web site at along with other white papers that address topics important to the creation of an effective retirement savings plan.

"Considering that less than 40% of plan participants have even calculated what they will need for retirement*, there is clearly a need to provide retirement plan advisors and sponsors with tools that educate and motivate," adds Sheridan. In support of its commitment to educate consumers regarding financial matters, MassMutual is the exclusive sponsor of the PBS documentary, Retirement Revolution(R), produced by WTTW National Productions in Chicago, which premiered on March 31 on PBS stations across the nation. The show will air numerous times over the next several years.

To view the complete white paper, please visit

*Source: EBRI 2007 Retirement Confidence Survey

Contact: Lisa Reilly


SOURCE MassMutual
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Barbra Streisand endows program at Cedars-Sinai womens heart center
2. Patient Centered Primary Care Collaborative Releases New Guidelines for Health Care Purchasers
3. Cedars-Sinai Medical Center opens patient trial of virus that attacks brain cancer cells
4. Joint Center Sees Social Determinants of Health as Key to Reducing Disparities at Annual Fund-raising Gala
5. Roseland Medical Center Hosts Recognition Ceremony and Open House
6. Kramer Levin Honored by Northside Center for Child Development
7. New National Research Center Focuses on Treatment and Prevention of Sports and Exercise Injuries
8. Health Monitoring Systems Releases EpiCenter(TM)
9. No difference in sleep of OSA patients studied in a hospital vs. a hotel-based sleep center
10. Mediware Introduces Comprehensive Vision for Blood Center Technology
11. Northwest Hospital & Medical Center Hosts Health & Wellness Pavilion At Second Annual King 5 Healthy Living Expo
Post Your Comments:
(Date:11/24/2015)... M.D. (PRWEB) , ... November 24, 2015 , ... ... new award for its exceptional customer service: the TrustDale certification. The award recognizes ... The Baltimore stone honing , tile and grout, and hard surface restoration ...
(Date:11/24/2015)... ... November 24, 2015 , ... Autism Speaks, the world’s leading ... driven by social media and the generosity of people around the world. On December ... media networks to give – and share the personal stories behind those gifts. ...
(Date:11/24/2015)... ... ... Peck’s mother wondered if she was a descendant of Samuel Fuller, a passenger on the ... for information, Don and his aunt discovered that she was not, in fact, related to ... Don’s father who was descended from not one, but four passengers on the famed ship ...
(Date:11/24/2015)... ... 2015 , ... Dehydration, defined as a loss of body water content, can ... sun, and heat stroke and death will quickly follow. A normal human body is ... cell, system and structure requires water to function properly. Kleyne, who believes that medical ...
(Date:11/24/2015)... CA (PRWEB) , ... November 24, 2015 , ... ... College District , the only authorized OSHA Training Institute Education Center in Northern ... injuries during the holiday season’s major sales events. As the volume of ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... , Nov. 24, 2015  Array BioPharma Inc. ... Chief Executive Officer, Ron Squarer , will ... in New York.  The public is welcome to ... the Array BioPharma website.Event:Piper Jaffray Annual Healthcare ConferencePresenter:  ... December 2, 2015Time:1:30 p.m. Eastern Time Webcast: ...
(Date:11/24/2015)... , 24. November 2015 ... Breathing Pacemaker Systems, ist erfreut, die Berufung ... Consultant bekannt geben zu können. ...   --> Foto - ... (Schweden). Von 1984-1986 war er Fellow ...
(Date:11/24/2015)... , Nov. 24, 2015 Avery Biomedical Devices ... pleased to announce the appointment of Anders Jonzon ... Dr. Jonzon is ... at Children,s Hospital, Uppsala University, Uppsala and Children,s Hospital, ... he was a fellow at the Cardiovascular Institute (UCSF). ...
Breaking Medicine Technology: