Navigation Links
Maryland poll: Traditional media and internet more trusted than social media for research news

WASHINGTONMay 11, 2011Most Maryland residents trust the health and medical research information provided by traditional medianewspapers (77%), television (71%), magazines (68%), radio (66%)and the Internet (also 66%), according to a new state poll commissioned by Research!America. Social media fared less well, with 51% saying social media is not trustworthy for health and medical research issues. Fewer than 20% use their cell phone or other mobile device to find health information.

The Maryland poll findings were released today at a forum on science journalism at the National Press Club convened by Research!America, Pfizer Inc and the University of Maryland's Philip Merrill College of Journalism, School of Public Health and School of Public Policy.

"The modern media landscape has become very complex, which creates many more opportunities to communicate with many more people of all ages and backgrounds," said Kevin Klose, dean, Philip Merrill College of Journalism, University of Maryland. "At the same time, this presents a challenge in communicating about complex issues such as medical and health research findings."

One such challenge is public trust in news sources and spokespeople. Marylanders largely trust journalists as spokespeople for science news (59% see them as trustworthy), but even more so the state's residents trust science news coming from scientists (88%), health care professionals (86%) and nonprofit and voluntary health organizations (75%).

A majority (62%) trust the scientific community as much today as they did five years ago. Slightly fewer (54%) trust the media as much now as five years ago. Just 27% trust elected officials as much now as five years ago; 63% say less.

While 40% say they hear or read more about research in the news than five years ago, two-thirds say they would like to see more news coverage of science and research.

Strong public appetite for more science news presents an opportunity and a challenge for scientists as well as journalists.

"Science changes our lives, and yet that is rarely seen as news. How do we make exciting and groundbreaking science more newsworthy?" said Jack Watters, MD, VP for External Medical Affairs at Pfizer Inc and a Research!America board member. "Of course, some of the best science is done when no one is looking, but I'd like to encourage us, as a nation, to look more closely and talk about science."

Further findings from the Maryland poll include:

  • 34% cited obesity as the single most important health issue facing Americans today, followed by the cost of health care (17%);
  • 94% think education and training in science, technology, engineering and mathematics is important to U.S. competitiveness and future economic prosperity;
  • 93% think it is important that elected officials at all levels listen to advice from scientists and public health professionals to address potential health threats;
  • 87% say it is important for Maryland to be a leader in science and medical research; and
  • 89% say it is important for Maryland to be a leader in public health, prevention and wellness research.

"Marylanders are right on target in identifying the key public health issues facing our state today, and they are well aware of the need for leadership in public health and prevention research," said Robert S. Gold, PhD, DrPH, dean, University of Maryland School of Public Health. "They also see as part of the solution that policy makers must be informed in order to address potential health threats and that we must provide training for Maryland residents and students in these critical areas."

The poll also indicates that Maryland residents see great economic value for their state from research: 83% say spending money on scientific research is important to Maryland's economy, in terms of jobs and incomes; and 90% think it is important for Maryland to create more opportunities for careers in science and research for its young people.

"In these findings, we see the very high priority Maryland residents place on medical and health research and news coverage of researchand the very high esteem in which they hold scientists as sources for research news," said Mary Woolley, president and CEO of Research!America. "As public trust in research news coverage increases, public support for life-saving research will increase. Our health, our well-being, our economy and our global competitiveness depend on strong support for research by the public, the news media and elected officials alike."

About the poll: Research!America commissioned Charlton Research Company to conduct an online and phone survey of 804 adults in Maryland in April 2011. The sample is proportionate to the state's demographics, including gender, age and ethnicity, with a theoretical error of 3.5%. Demographics and media habits include the following:

  • 32% of respondents were age 18-34; 38%, age 35-54; 30%, age 55 or older; and
  • News sources they use most frequently include television (69% cited), followed by the Internet/websites (61%), newspapers (40%), radio (27%), magazines (18%) and social media such as Facebook and Twitter (10%).


Contact: Eva Maciejewski

Related medicine news :

1. Maryland In Home Dog Training Service has a Mission to Keep "Dogs with Behavior Problems" Out of the Animal Shelters
2. VA Maryland Health Care System's Summer Health Tips
3. 3M and Maryland Hospital Association's Quality Indicator Project Partner to Deliver Comprehensive Quality Solution
4. Western Maryland to be Featured at BIO International Convention
5. Maryland's Preeminent Domestic Violence Agency Announces New Organizational Changes
6. Bowie/Mitchellville (MD) Alumni Chapter of Kappa Alpha Psi Hosts "Power to End Stroke" Walk-a-thon in Glenn Dale, Maryland
7. Nurse Practitioners Forge Ahead to Save Health Care in Maryland
8. New, National Amnesty International Report Finds Appalling U.S. Death Rate for Women Having Babies, Systemic Failures and Shocking Disparities in Maternal Health Care System; Maryland is 48th Among All States in Maternal Mortality
9. Maryland Legislation Introduced to Prohibit Indoor Tanning for Minors
10. The VA Maryland Health Care System Offers Tips for Senior Citizens and Older Adults to Spring into Shape
11. Proposed Medicaid Cuts Threatens Health Care Access for 400,000 Maryland Children
Post Your Comments:
(Date:12/1/2015)... , ... December 01, 2015 , ... ... 1980s we have seen vast improvements in scientific research and discoveries, leading us ... providing increased hope and relief to those affected by HIV/AIDS. Mediaplanet’s cross-platform edition ...
(Date:12/1/2015)... ... December 01, 2015 , ... The ... been lifted as IMAGE Information Systems launches MED-TAB™ -- the world’s first portable ... Meeting from November 29 to December 4, 2015. , MED-TAB is expected ...
(Date:12/1/2015)... ... December 01, 2015 , ... ... must mark the film for accurate interpretation by the radiologist. The marking utensils ... inventor from Sacramento, Calif., has found a way to alleviate this problem. , ...
(Date:12/1/2015)... San Francisco, CA (PRWEB) , ... December 01, ... ... The Behavioral Health Center of Excellence (BHCOE) today announced that the organization has ... based in San Francisco, with a Distinguished Award. The award celebrates exceptional special ...
(Date:12/1/2015)... ... ... Lutronic, a leading innovator of aesthetic and medical laser and energy-based technology, ... in the United States. Clarity is a Superior Dual Wavelength Platform which combines ... single platform that is easy to own and operate. , For over a ...
Breaking Medicine News(10 mins):
(Date:12/1/2015)... -- CytRx Corporation (NASDAQ: CYTR ), a biopharmaceutical ... that it has reached its enrollment target of 400 ... trial of aldoxorubicin in patients with previously treated soft ... in Q1 2016. The Phase 3 trial is a randomized, ... from the FDA at 79 sites in ...
(Date:12/1/2015)... Dec. 1, 2015  InCarda Therapeutics, Inc. (InCarda), a ... of therapies for cardiovascular conditions via the inhalation route, ... in Australia . InCarda is planning ... Australia in the first half of ... medical centers in Adelaide and ...
(Date:12/1/2015)... , Dec. 1, 2015  Booth #3506 – Claymount is ... the annual meeting of the Radiological Society of ... this year. Based in the Netherlands ... Varian Medical Systems (NYSE: VAR ) and is one ... chambers and solid state automatic exposure control systems for controlling ...
Breaking Medicine Technology: