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Martopia(R) Forms Strategic Alliance With Modern Healthcare Magazine
Date:9/6/2007

Alliance Formed To Produce Podcasts Featuring Healthcare Executives

CHICAGO, Sept. 6 /PRNewswire/ -- Martopia, a growth catalyst firm(TM) that provides a unique blend of business, marketing, public relations and sales expertise to help businesses in the healthcare industry achieve their growth goals, today announced that it has formed a strategic alliance with Modern Healthcare magazine, a publication of Crain Communications Inc., to produce two podcast programs for the Modern Healthcare Web site.

The "Special Report Extra" podcasts feature key healthcare executives involved in the major events shaping the industry. The "Winner's Playbook" podcasts feature recipients of Modern Healthcare's awards and honors programs. The podcasts are brought to the listeners by Modern Healthcare and are powered by Martopia's new media production group.

"Modern Healthcare's primary mission is to be the healthcare industry's source for the most up-to-date news and information," says Fawn Lopez, publisher of Modern Healthcare. "By utilizing podcast technology, we're expanding on our content offerings and responding to the changing reader needs. Through podcasts, viewers can gain more insight from rare interviews with industry leaders, gather in-depth information on key healthcare topics and learn what happens at an important industry event. We're looking forward to our relationship with Martopia and delivering beneficial and exciting podcasts to healthcare executives!"

"We are excited to support Modern Healthcare in the production of the new 'Special Report Extra' and 'Winner's Playbook' programs because it provides an exciting new forum for healthcare professionals to explore important industry issues and emerging trends," says Martopia President Tami Hernandez.

Modern Healthcare's "Special Report Extra" launched in August 2007 and can be accessed online by visiting http://www.modernhealthcare.com/apps/pbcs.dll/section?category=specreportpodcast

"Winner's Playbook" podcast programs also launched in August 2007 and can be accessed online by visiting http://www.modernhealthcare.com/apps/pbcs.dll/section?category=winnersplayb ook

Martopia offers leading-edge expertise in the planning, development and production of new media communications, as well as in-house recording, editing and production capabilities at its Chicago area headquarters. The firm often integrates new media technologies, such as podcasting, e-video and video e-mail, with traditional marketing and public relations to help companies interact with their audiences on a more dynamic level.

About Martopia(R)

Martopia is a growth catalyst firm(TM) that provides a unique blend of business, marketing, public relations and sales expertise to help businesses achieve their growth goals. Martopia helps companies develop groundbreaking, integrated growth strategies and find better ways to lead, compete and succeed. With offices near Chicago and in Ann Arbor, Mich., Martopia works with a broad range of clients nationwide from Fortune 500 corporations to mid-size firms and top ten lenders. For more information call 866.587.9944 or visit the company's Web site at http://www.martopia.com.

About Modern Healthcare

Modern Healthcare is the industry's most trusted, credible and relied-upon news source. In print and online, Modern Healthcare examines the most pressing healthcare issues and provides executives with the information they need to make the most informed business decisions and lead their organizations to success. It's for this reason Modern Healthcare is deemed a "must-read publication" by the who's who in healthcare.

In addition to the weekly magazine, Modern Healthcare provides executives with the most up-to-date and valuable information through its Web site, ModernHealthcare.com; two daily e-newsletters, Daily Dose and Health IT Strategist; and breaking news e-mail service, Modern Healthcare Alert. The magazine also provides news and information for physician executives via its sister publication, Modern Physician (published bi-monthly as an e-newsletter); Web site, ModernPhysician.com, and breaking news e-mail service, Modern Physician Alert.


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