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Mars Veterinary Offers New 'Insights' Into Mixed-Breed Dogs
Date:9/15/2009

eds make their dog so special," said Dr. Neale Fretwell, chief geneticist at Mars Veterinary. "But it's not just about curiosity. The smarter you are about your dog's past, the smarter you can be about his future."

Wisdom Panel Insights is now available for mixed-breed dogs across the U.S. for only $79.99 online at www.wisdompanel.com.

The Science Behind Wisdom Panel

Mars Veterinary launched the veterinary administered, blood-based Wisdom Panel MX test in 2007. The state-of-the-art Wisdom Panel tests from Mars Veterinary are based on nearly a decade of extensive research, drawing from the expertise of leading scientists, veterinarians, universities and breed organizations throughout the world. Their development included the analysis of more than 19 million DNA markers from more than 13,000 dogs. As a result, the tests are the most complete and comprehensive products on the market, able to detect the breed composition of a mixed-breed dog with unprecedented accuracy.

Coming Soon

Also launching this October is Wisdom Panel(TM) Professional, which will eventually replace the current Wisdom Panel(TM) MX product. This blood-based mixed-breed dog genetic test will be offered exclusively through veterinarians and will be capable of detecting more than 200 breeds, types and varieties with unprecedented accuracy. Going above and beyond breed detection, the test will pre-screen for 14 breed-related diseases, predict a puppy's adult weight range and offer the most comprehensive breed database of any DNA test in the market.

About Mars Veterinary(TM)

Mars Veterinary is a division of MARS((R) )Incorporated, a company known for innovative consumer and pet food brands that are trusted by people around the world. Its mission is to facilitate responsible pet care by enlightening pet owners and communities with valuable insight
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SOURCE Mars Veterinary
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