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Mars Veterinary Offers New 'Insights' Into Mixed-Breed Dogs
Date:9/15/2009

LAS VEGAS, Sept. 15 /PRNewswire/ -- Where does Buddy get his curly tail from? Why does he love digging holes in the backyard? Could I be doing more to make him happier and healthier? Your dog may not be able to tell you the answers -- but his DNA can. Wisdom Panel(TM) Insights, the most comprehensive mixed-breed cheek swab DNA test on the market, can help explain a mixed-breed dog's ancestry.

The new do-it-yourself doggie DNA test kit from Mars Veterinary(TM), an established name in canine genetic breed identification and a division of MARS((R)) Incorporated -- a global leader in pet care -- made its debut today at SuperZoo((R)), one of the pet industry's largest trade shows. Wisdom Panel Insights is the result of advancements in canine genetic testing technology, making it possible for dog owners to access unrivaled breed detection inexpensively and conveniently.

Roughly half of all dogs in the United States are mixed breed and the bulk of owners (86 percent)(1) are unsure of their pet's breed composition. With the simple swipe of a cheek swab, Wisdom Panel Insights can determine the ancestry of a mixed-breed dog by testing for more than 170 breeds, the largest database on the market. Within three weeks, dog owners will be e-mailed an official Ancestry Report that reveals the dog's genetic background.

A dog's ancestry can influence him in surprising ways. Obvious and not-so-obvious physical traits plus behaviors like digging, herding and barking all come from the various breeds in a dog's family tree. Once an owner understands a dog's natural tendencies, it makes it possible to create a tailored training, exercise and nutrition program to fit his one-of-a-kind needs.

"We're excited to give dog owners easier and more affordable access to the best-in-class canine genetic analysis to help them understand what bre
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SOURCE Mars Veterinary
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