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Mars Snackfood Urges U.S. Congress to Update National School Nutrition Standards
Date:3/31/2009

s to addressing global health and nutrition issues especially as they relate to foods in schools and the health and well being of school-age children. In 2006, Mars was one of the first five companies to partner with the Alliance for a Healthier Generation, a coalition started by The William J. Clinton Foundation and the American Heart Association to empower kids to make healthy lifestyle choices. Mars has worked with the Alliance to encourage the adoption of new school nutrition guidelines that follow the 35-10-35 formula. In his testimony, Izzo pointed out that Mars was the only company to develop an entirely new line of healthier products, called Generation Max(TM), which meets the Alliance guidelines.

At the end of 2007, Mars became the first chocolate company to voluntarily discontinue advertising and marketing directed toward children under the age of 12, worldwide. Last year, Mars became the first confectionery company in the world to voluntarily roll out new, easy-to-read and understand nutrition labels. Mars has added more whole grains to many of its products including KUDOS(R) granola bars, World of Grains(R) crackers and cookies, and UNCLE BEN'S Rices(R), and reduced sodium levels across product lines. Mars has also begun offering certified organic food and snack choices under our certified organic SEEDS OF CHANGE(R) product line. As a science-based company, Mars continues to invest in research and development that can help make more healthy options.

About Mars Snackfood US

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, head
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