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Mars Lends Sweet Support in Fight Against Breast Cancer Through Its M&M's(R) And Dove(R) Chocolate Brands, as Well as Its Celebrated Race Team
Date:10/16/2009

HACKETTSTOWN, N.J., Oct. 16 /PRNewswire/ -- Mars Snackfood US announced today that Kyle Busch, driver of the No. 18 M&M'S® Toyota in the NASCAR Sprint Cup Series, plans to go pink this weekend during the NASCAR Banking 500 only from Bank of America race in Charlotte, N.C. to support Susan G. Komen for the Cure®. Busch plans to don a special pink firesuit, as well as climb behind the wheel of an all pink M&M'S car during the Saturday night race to help raise awareness for breast cancer.

In addition to the special NASCAR firesuit and car, Mars Snackfood US is offering consumers several delicious ways to support the cause via multiple product offerings including pink M&M'S, MY M&M'S "Promise Blend," DOVE® Promises of Hope(TM) and MY Dove Personal Promises of Hope(TM) Through the limited-edition chocolate candies, Mars Snackfood US will donate a minimum of $850,000 to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer forever.

"We are proud to support Susan G. Komen for the Cure, and honored to have the opportunity to serve on their Million Dollar Council," said Michele Kessler, vice president, Mars Snackfood US. "Breast cancer continues to touch all of our lives, which is why we feel it's critical for us to do our part by going pink across our M&M'S and DOVE Chocolate brand portfolios this month."

Mars Snackfood US products, merchandise and activities in support of the Susan G. Komen for the Cure include:

  • MY M&M'S will donate 10 percent of the sales of its "Promise Blend" to support the cause. The dark pink and white M&M'S Milk Chocolate Candies, are available either as a pre-printed mix featuring the "Ribbon" logo and a "for the Cure" message or consumers can create their own blend. The "Promise Blend" is available exclusively online at www.mymms.com in either 7 oz. or 1.75 oz. bags.
  • Limited-edition dark- and light- pink M&M'S Milk Chocolate and M&M'S Peanut Milk Chocolate Candies will be sold nationwide in October and November. Both varieties are available in 14-ounce and 21.3-ounce bags.
  • Available in both milk and dark chocolate, Promises of Hope features individually wrapped chocolate in special pink foils that feature inspirational messages written by breast cancer survivors to provide hope to others battling against the disease. Both Promises of Hope varieties will be available in 9.5-ounce bags.
  • My Dove Chocolate allows consumers to take the Promises of Hope products one step further by personalizing a specially created pink ribbon foil with a message of inspiration of hope. My Dove Chocolate is available exclusively at www.mydovechocolate.com.

Through the support of M&M'S brand products and DOVE brand products, Mars Snackfood US has been committed to the cause since 2003, raising more than $5 million to help find the cures for breast cancer. For more information about Mars activities during Breast Cancer Awareness Month, visit www.mms.com or www.dovechocolate.com.

About Mars Snackfood US:

Headquartered in Hackettstown, NJ, Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at more than 300 sites, including more than 130 factories, in about 75 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - KLIX® and FLAVIA®; Symbioscience - WISDOM PANEL(TM) MX, SERAMIS®, and COCOAPRO(TM).

For more information, please visit www.mars.com.

SOURCE Mars Snackfood US


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SOURCE Mars Snackfood US
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