Navigation Links
Mars Lends Sweet Support in Fight Against Breast Cancer Through Its M&M's(R) And Dove(R) Chocolate Brands, as Well as Its Celebrated Race Team

HACKETTSTOWN, N.J., Oct. 16 /PRNewswire/ -- Mars Snackfood US announced today that Kyle Busch, driver of the No. 18 M&M'S® Toyota in the NASCAR Sprint Cup Series, plans to go pink this weekend during the NASCAR Banking 500 only from Bank of America race in Charlotte, N.C. to support Susan G. Komen for the Cure®. Busch plans to don a special pink firesuit, as well as climb behind the wheel of an all pink M&M'S car during the Saturday night race to help raise awareness for breast cancer.

In addition to the special NASCAR firesuit and car, Mars Snackfood US is offering consumers several delicious ways to support the cause via multiple product offerings including pink M&M'S, MY M&M'S "Promise Blend," DOVE® Promises of Hope(TM) and MY Dove Personal Promises of Hope(TM) Through the limited-edition chocolate candies, Mars Snackfood US will donate a minimum of $850,000 to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer forever.

"We are proud to support Susan G. Komen for the Cure, and honored to have the opportunity to serve on their Million Dollar Council," said Michele Kessler, vice president, Mars Snackfood US. "Breast cancer continues to touch all of our lives, which is why we feel it's critical for us to do our part by going pink across our M&M'S and DOVE Chocolate brand portfolios this month."

Mars Snackfood US products, merchandise and activities in support of the Susan G. Komen for the Cure include:

  • MY M&M'S will donate 10 percent of the sales of its "Promise Blend" to support the cause. The dark pink and white M&M'S Milk Chocolate Candies, are available either as a pre-printed mix featuring the "Ribbon" logo and a "for the Cure" message or consumers can create their own blend. The "Promise Blend" is available exclusively online at in either 7 oz. or 1.75 oz. bags.
  • Limited-edition dark- and light- pink M&M'S Milk Chocolate and M&M'S Peanut Milk Chocolate Candies will be sold nationwide in October and November. Both varieties are available in 14-ounce and 21.3-ounce bags.
  • Available in both milk and dark chocolate, Promises of Hope features individually wrapped chocolate in special pink foils that feature inspirational messages written by breast cancer survivors to provide hope to others battling against the disease. Both Promises of Hope varieties will be available in 9.5-ounce bags.
  • My Dove Chocolate allows consumers to take the Promises of Hope products one step further by personalizing a specially created pink ribbon foil with a message of inspiration of hope. My Dove Chocolate is available exclusively at

Through the support of M&M'S brand products and DOVE brand products, Mars Snackfood US has been committed to the cause since 2003, raising more than $5 million to help find the cures for breast cancer. For more information about Mars activities during Breast Cancer Awareness Month, visit or

About Mars Snackfood US:

Headquartered in Hackettstown, NJ, Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at more than 300 sites, including more than 130 factories, in about 75 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - KLIX® and FLAVIA®; Symbioscience - WISDOM PANEL(TM) MX, SERAMIS®, and COCOAPRO(TM).

For more information, please visit

SOURCE Mars Snackfood US

SOURCE Mars Snackfood US
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. COLORBLENDS to Donate Portion of Sales of Spring Forward Daffodil Blend to the Christopher and Dana Reeve Foundation
2. CHPA Lends Support to FDAs Announcement Against Use of Oral, Over-the-Counter Cough and Cold Medicines in Children Under Two
3. New Infusion Suite at the Childrens Hospital at Montefiore Blends Child-Friendly Design With Expert Clinical Care
4. Television Actor Who Has Portrayed a Doctor and an Investigator Lends Support to Fundraiser for the Toughest Childrens Cancer
5. Quincy Jones Lends Time and Talent to Support Red Cross Relief Efforts In China and Myanmar
6. MIKE AND IKE(R) Lemonade Blends(TM) Presents $100,000 to Alexs Lemonade Stand Foundation
7. Photos: MIKE AND IKE(R) Lemonade Blends(TM) and Alexs Lemonade Stand Foundation Join facebook(R)
8. Jessica Simpson Lends Healthy Image for Drink Smart Campaign
9. New Sun Shower(TM) Super Blends: Iced Coffees, Teas, Lattes With Half the Calories
10. Rochester Shoulder Surgeon Blends Innovative Techniques with Personalized Patient Care
11. States Be Free Anti-Tobacco Campaign Lends Smokers a Helping Hand
Post Your Comments:
(Date:6/27/2016)... , ... June 27, 2016 , ... ... mental health professionals, announced today its affiliation with Tennessee Counseling Association. ... to the network of the Tennessee Counseling Association, adding exclusive benefits and promotional ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... On June ... sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, ... of the city’s history as home to some of the world’s leading providers of ...
(Date:6/25/2016)... Washington, D.C. (PRWEB) , ... June 25, 2016 ... ... will discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June ... share their work on several important health care topics including advance care planning, ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern ... Laude and his M.D from the David Geffen School of Medicine at UCLA. He ... Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program ...
(Date:6/24/2016)... ... 24, 2016 , ... Those who have experienced traumatic events may suffer from ... avenues, such as drug or alcohol abuse, as a coping mechanism. To avoid this ... coping following a traumatic event. , Trauma sufferers tend to feel a range of ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 ... Tomorrow,s Leaders Scholarship is any indication, the future is ... online at by the Diabetes Scholars ... in the way of academic and community service excellence. ... program since 2012, and continues to advocate for people ...
(Date:6/23/2016)... Revolutionary technology includes multi-speaker listening ... industry leaders in advanced audiology and hearing aid technology, ... ™, the world,s first internet connected hearing aid that ...      (Photo: ) , ... ,world firsts,: , TwinLink™ - the first ...
(Date:6/23/2016)... 2016 The vast majority of dialysis patients ... Treatments are usually 3 times a week, with treatment ... travel time, equipment preparation and wait time.  This regimen ... for patients who are elderly and frail.  Many elderly ... rehabilitation centers for some duration of time. ...
Breaking Medicine Technology: