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Mars Lends Sweet Support in Fight Against Breast Cancer Through Its M&M's(R) And Dove(R) Chocolate Brands, as Well as Its Celebrated Race Team
Date:10/16/2009

HACKETTSTOWN, N.J., Oct. 16 /PRNewswire/ -- Mars Snackfood US announced today that Kyle Busch, driver of the No. 18 M&M'S® Toyota in the NASCAR Sprint Cup Series, plans to go pink this weekend during the NASCAR Banking 500 only from Bank of America race in Charlotte, N.C. to support Susan G. Komen for the Cure®. Busch plans to don a special pink firesuit, as well as climb behind the wheel of an all pink M&M'S car during the Saturday night race to help raise awareness for breast cancer.

In addition to the special NASCAR firesuit and car, Mars Snackfood US is offering consumers several delicious ways to support the cause via multiple product offerings including pink M&M'S, MY M&M'S "Promise Blend," DOVE® Promises of Hope(TM) and MY Dove Personal Promises of Hope(TM) Through the limited-edition chocolate candies, Mars Snackfood US will donate a minimum of $850,000 to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer forever.

"We are proud to support Susan G. Komen for the Cure, and honored to have the opportunity to serve on their Million Dollar Council," said Michele Kessler, vice president, Mars Snackfood US. "Breast cancer continues to touch all of our lives, which is why we feel it's critical for us to do our part by going pink across our M&M'S and DOVE Chocolate brand portfolios this month."

Mars Snackfood US products, merchandise and activities in support of the Susan G. Komen for the Cure include:

  • MY M&M'S will donate 10 percent of the sales of its "Promise Blend" to support the cause. The dark pink and white M&M'S Milk Chocolate Candies, are available either as a pre-printed mix featuring the "Ribbon" logo and a "for the Cure" message or consumers can create their own blend. The "Promise Blend" is available exclusively online at www.mymms.com in either 7 oz. or 1.75
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SOURCE Mars Snackfood US
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