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Mars First Confectionery Company to Launch Front-of-Pack Nutrition Labeling Globally
Date:10/17/2008

ing the King Size format to provide the option of sharing or

saving half for later by dividing the bar into multiple portions.

-- Maintaining US standards for real chocolate. In September 2007, Mars

Snackfood US broke ranks with other major manufacturers and announced

support of the current US Standard of Identity for chocolate, which does

not allow cocoa butter substitutes to be used in chocolate.

-- Leading global research into cocoa. Decades of Mars research has led to

major innovations in the areas of health via cocoa flavanols;

environmental, social and economic aspects via sustainable cocoa farming

programs; and the historic and cultural importance of cocoa via the

Historic Division of Mars, Incorporated and American Heritage Chocolate.

-- Supporting pilot programs designed to improve health and nutrition

curriculum. Mars has supported the Namaste Charter School in Chicago,

Illinois since 2005. The school has a unique curriculum in which

nutrition and physical activity are incorporated in classes throughout

the day. Mars provided a grant to enable the school to develop and put

their curriculum online to address the many inquiries they receive to

help other schools accomplish the same thing. Mars also recently

awarded 20 grants to teachers across the country who will implement

their plans to incorporate health and wellness into their classrooms.

-- Encouraging health and fitness among employees. Mars has continually

enhanced its Associate (employee) Wellness program with gyms in our

facilities, healthy cafeteria options, weight loss and smoking cessation

programs among many other benefits.

About Mars, Incorporated

Mars, Incorporated is a family-owned company that produces some of the world's leading confectionery, food and petca
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SOURCE Mars, Incorporated
Copyright©2008 PR Newswire.
All rights reserved

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