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Mars First Confectionery Company to Launch Front-of-Pack Nutrition Labeling Globally
Date:10/17/2008

s been a whole grain, but was

previously excluded under the original whole grain health claim because

it did not meet the required minimum level of fiber. The health claim

now supports the single ingredient 'whole grains,' regardless

of fiber content.

-- Establishing strict guidelines for marketing to children. In February

2007, Mars was the first company to globally announce that we would not

direct marketing of our snackfoods to children under 12 years of age.

Mars has also joined other major food companies in signing the US

Children's Food and Beverage Advertising Initiative and the

European Food Pledge to make formal public commitments regarding

responsible advertising to children.

-- Improving the nutritional quality of snackfoods offered in schools. In

September 2006, Mars partnered with the Alliance for a Healthier

Generation (AHG) to offer healthier snack choices in schools to promote

balanced eating by children during the school day. Created by The

Clinton Foundation, the American Heart Association and the Robert Wood

Johnson Foundation, the AHG has set specific guidelines for competitive

foods offered in schools. Mars was one of the first five initial food

companies to commit to this important school initiative, and the only

company to develop an entirely new line of snackfoods that meet the

stringent school nutrition standards. These Generation Max(TM) Snacks

are offered to schools across the country today.

-- Encouraging moderation through portion control. In ensuring the consumer

has options to control their portions, Mars offers a range of sizes from

miniatures, Fun Size(R) (which Mars originally created), regular single

size, and multiple piece larger packages. We are in the process of

modify
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SOURCE Mars, Incorporated
Copyright©2008 PR Newswire.
All rights reserved

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