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Mars First Confectionery Company to Launch Front-of-Pack Nutrition Labeling Globally
Date:10/17/2008

this style and design to be the clear favorite among consumers, contributing to the best information retention rates. The new GDA format forms part of a global commitment to health and nutrition that includes providing clear and transparent information to consumers and bold, innovative product development efforts.

Mars has also launched a new educational web site, http://www.marshealthyliving.com, which provides additional nutrition information about Mars products. Over the coming months, MarsHealthyLiving.com will debut tools to calculate caloric intake and tips for weight management and making healthy lifestyle choices, as well as newsletters and expert advice on healthy living.

"Many Americans struggle to make smart decisions when it concerns their diet; it often is difficult to eat thoughtfully and carefully. The more information consumers get, the easier it will be for them to make good choices. I think the Mars program is a wonderful first step in the direction of better labels, more information, and better decisions," said Arthur Frank, M.D., medical director, George Washington University Weight Management Program, Washington, D.C.

The nutrition education initiative is the most recent demonstration of Mars' deep commitment to and leadership in health and nutrition. Other initiatives include:

-- FDA Whole Grain Health Claim. On May 6, 2008, the FDA announced it was

extending the whole grain health claim to include brown rice. The FDA

approval was initiated by a variety of organizations and companies,

including the USA Rice Federation and Mars Food, which manufactures

UNCLE BEN'S(R) and Seeds of Change(R) food products. While this is

not a completely new claim, this is the first time the FDA has

explicitly extended an existing health claim to include whole grain

brown rice. Brown rice has alway
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SOURCE Mars, Incorporated
Copyright©2008 PR Newswire.
All rights reserved

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