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Marlo Thomas and St. Jude Children's Research Hospital(R) Kick Off The 5th Anniversary of the Thanks and Giving(R) Campaign Asking America to Support St. Jude While Shopping this Holiday Season
Date:11/24/2008

ew York& Company, RadioShack, Charlotte Russe, PNY, Hilton HHonors,Crayola and others. The Thanks and Giving campaign, which begins Thanksgiving week and continues through the end of the year, and its partners ask consumers to join them in making a contribution to St. Jude to help save lives of children in communities everywhere. At St. Jude, no child is ever turned away for a family's inability to pay.

The anchors of the Thanks and Giving campaign are the heartwarming television spots featuring top names in television, film and sports. Long-time celebrity friends, Jennifer Aniston, Robin Williams, and Antonio Banderas have again volunteered their time to participate in the campaign. Joining the Thanks and Giving campaign this year for the first time is Jason Taylor, Washington Redskins' Defensive End and Dancing with the Stars finalist. The television spots are produced each year by award-winning producer/director Tony Thomas, the son of St. Jude Children's Research Hospital founder, Danny Thomas. The television spots will air across broadcast, Hispanic and cable networks in English and Spanish, and a 60-second movie trailer will be featured on more than 20,000 movie screens nationwide in CineMark, AMC, Regal Theatres and others, as well as on American Airlines flights. In addition, country artists Keith Urban and Brad Paisley have donated their time and talents, recording radio spots that will run on more than 200 stations across the nation throughout the campaign.

Since its inception, St. Jude has developed protocols that have helped push survival rates for childhood cancer from less than 20 percent to more than 70 percent overall. When St. Jude opened its doors in 1962, the survival rate for acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, was 4 percent. Today, the survival rate for this once deadly disease is 94 percent
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SOURCE St. Jude Children?s Research Hospital
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3. Marlo Thomas and St. Jude Childrens Research Hospital(R) Announce Hitting The 50-Partner Milestone as They Kick Off the Fourth Annual Thanks and Giving(R) Campaign Which Asks America to Support St. Jude While Shopping This Holiday Season
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