Jennifer Aniston, Robin Williams, Antonio Banderas, Washington Redskins' Jason Taylor join Marlo Thomas in this year's TV Spots to support the campaign with country superstars Keith Urban and Brad Paisley taking to the airwaves with Thanks and Giving radio messages
NEW YORK, Nov. 24 /PRNewswire/ -- Today, St. Jude Children's Research Hospital launched the fifth anniversary of its Thanks and Giving campaign, an unprecedented union of celebrities, media, retail and corporate partners that ask consumers to "Give thanks for the healthy kids in your life, and give to those who are not." The announcement was made today by Marlo Thomas, National Outreach Director for St. Jude.
The Thanks and Giving campaign enlists the nation's leading brands and most respected businesses to help support the lifesaving work of St. Jude, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases by raising funds and awareness. The 2008 campaign welcomes 57 partners, who have united during the competitive holiday retail season to raise funds that are vital to continuing the research and treatment taking place at St. Jude. Returning partners include Target, Kay Jewelers, Williams-Sonoma, Inc. and their family of brands, CVS/pharmacy, Kmart, AutoZone, Dick's Sporting Goods, Domino's Pizza, Dollar General, Gymboree, and many more.
"We recognize the unparalleled economic pressures our retail partners are under this year, yet they have stood by us as we head into this holiday season," said Ms. Thomas. "What a testament to their leadership and what a blessing for the children of St. Jude Children's Research Hospital. Because no child is ever turned away for a family's inability to pay, their support and the support of their customers is needed this year more than ever."
New partners to the five year campaign include New York& Company, RadioShack, Charlotte Russe, PNY, Hilton HHonors,Crayola and others. The Thanks and Giving campaign, which begins Thanksgiving week and continues through the end of the year, and its partners ask consumers to join them in making a contribution to St. Jude to help save lives of children in communities everywhere. At St. Jude, no child is ever turned away for a family's inability to pay.
The anchors of the Thanks and Giving campaign are the heartwarming television spots featuring top names in television, film and sports. Long-time celebrity friends, Jennifer Aniston, Robin Williams, and Antonio Banderas have again volunteered their time to participate in the campaign. Joining the Thanks and Giving campaign this year for the first time is Jason Taylor, Washington Redskins' Defensive End and Dancing with the Stars finalist. The television spots are produced each year by award-winning producer/director Tony Thomas, the son of St. Jude Children's Research Hospital founder, Danny Thomas. The television spots will air across broadcast, Hispanic and cable networks in English and Spanish, and a 60-second movie trailer will be featured on more than 20,000 movie screens nationwide in CineMark, AMC, Regal Theatres and others, as well as on American Airlines flights. In addition, country artists Keith Urban and Brad Paisley have donated their time and talents, recording radio spots that will run on more than 200 stations across the nation throughout the campaign.
Since its inception, St. Jude has developed protocols that have helped push survival rates for childhood cancer from less than 20 percent to more than 70 percent overall. When St. Jude opened its doors in 1962, the survival rate for acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, was 4 percent. Today, the survival rate for this once deadly disease is 94 percent thanks to research and treatment protocols developed at St. Jude. And 85 cents of every dollar received supports the research and treatment at St. Jude.
The Thanks and Giving initiative was created in 2004 by Marlo Thomas and her siblings Terre and Tony Thomas, children of St. Jude founder Danny Thomas, to build awareness and raise funds for St. Jude during a season that exemplifies thanks and giving to so many. The funds raised by the campaign impact the lives of children in communities across the country. Consumers are asked to shop at companies where the St. Jude Thanks and Giving green magnifying glass logo is displayed; donate online at www.stjude.org, or purchase specialty merchandise created by the partners to support the campaign. A list of fund-raising partners is available at www.stjude.org or call 1-800-4STJUDE.
Customers are encouragedto participate by:
About St. Jude Children's ResearchHospital:
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.
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|SOURCE St. Jude Children?s Research Hospital|
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