Marlo Thomas and St. Jude Children's Research Hospital(R) Announce Hitting The 50-Partner Milestone as They Kick Off the Fourth Annual Thanks and Giving(R) Campaign Which Asks America to Support St. Jude While Shopping This Holi...( Because of the pioneering treatment...),Health

Because of the pioneering treatments developed at St. Jude, the survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, has risen from 4 percent when the hospital opened in 1962 to more than 90 percent today. The research and treatment protocols developed at St. Jude are freely shared with the scientific community and used by hospitals across the nation and around the world.

Thanks and Giving is a national fund-raising and awareness campaign created by Marlo Thomas and her siblings, Terre and Tony Thomas, the children of hospital founder Danny Thomas. In the spirit of their father, they have once again called on St. Jude's cherished celebrity family, all of whom donated their time and talents for new national television spots produced by Tony Thomas which will air on broadcast and cable networks, in both general and Spanish-language markets. The Thanks and Giving campaign will also feature Internet banner ads that will run on thousands of sites, including nfl.com, AOL.com and Yahoo!; and a 60-second movie trailer, which will once again reach millions of moviegoers on more than 20,000 movie screens nationwide and on American Airlines flights during the holidays. Radio spots featuring country artist Keith Urban will run on hundreds of stations across the nation throughout the campaign. The national media blitz also includes print ads in leading magazines and newspapers in 20 major markets and USA Today. The online visibility encompasses banner ads on more than 3,000 Web sites and spectacular outdoor advertising from coast to coast.

More information is available at http://www.stjude.org, where visitors can view the celebrity spots, learn about the corporate partners, buy unique merchandise designed by the patients of St. Jude, and meet some of the patients.

Corporate Partner Quotes

Executives from leading Thanks and Giving partners offer insight into the
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