2007 Campaign highlighted by new partnership with the NFL
TV Spots featuring Jennifer Aniston, Bernie Mac, Robin Williams, Ray Romano, Antonio Banderas, New Orleans Saints' Reggie Bush and Marlo Thomas
will also launch in support of campaign
NEW YORK, Nov. 19 /PRNewswire/ -- St. Jude Children's Research Hospital has launched its 2007 Thanks and Giving campaign, announcing that it has reached the unprecedented 50-partner milestone, said St. Jude National Outreach Director, Marlo Thomas.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071119/NYM096 )
Ms. Thomas also announced that the National Football League has become the first major sports league to sign up for the Thanks and Giving initiative, joining the nation's leading brands and most respected companies and their customers, as they help St. Jude to fulfill its mission of saving the lives of children with cancer and other catastrophic diseases.
"I am so proud to be involved with these 50 wonderful companies, who are able to drop their competitive armor and unite each holiday season through the Thanks and Giving campaign to support St. Jude Children's Research Hospital," said Ms. Thomas.
The Thanks and Giving celebrity family of Jennifer Aniston, Bernie Mac, Robin Williams, Ray Romano and Antonio Banderas has once again volunteered to appear in national television spots that ask customers to "Give thanks for the healthy kids in your life, and give to those who are not" by donating to St. Jude and its lifesaving work. New Orleans Saints' running back Reggie Bush has also been drafted as the first sports figure featured in the television campaign.
"It is very exciting to be part of this campaign, which has become-in just four short years-an annual holiday tradition," said long-time supporter Jennifer Aniston.
In addition to the NFL, the 2007 Thanks and Givi
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| SOURCE St. Jude Children's Research Hospital Copyright©2007 PR Newswire. All rights reserved |