2007 Campaign highlighted by new partnership with the NFL
TV Spots featuring Jennifer Aniston, Bernie Mac, Robin Williams, Ray Romano, Antonio Banderas, New Orleans Saints' Reggie Bush and Marlo Thomas
will also launch in support of campaign
NEW YORK, Nov. 19 /PRNewswire/ -- St. Jude Children's Research Hospital has launched its 2007 Thanks and Giving campaign, announcing that it has reached the unprecedented 50-partner milestone, said St. Jude National Outreach Director, Marlo Thomas.
Ms. Thomas also announced that the National Football League has become the first major sports league to sign up for the Thanks and Giving initiative, joining the nation's leading brands and most respected companies and their customers, as they help St. Jude to fulfill its mission of saving the lives of children with cancer and other catastrophic diseases.
"I am so proud to be involved with these 50 wonderful companies, who are able to drop their competitive armor and unite each holiday season through the Thanks and Giving campaign to support St. Jude Children's Research Hospital," said Ms. Thomas.
The Thanks and Giving celebrity family of Jennifer Aniston, Bernie Mac, Robin Williams, Ray Romano and Antonio Banderas has once again volunteered to appear in national television spots that ask customers to "Give thanks for the healthy kids in your life, and give to those who are not" by donating to St. Jude and its lifesaving work. New Orleans Saints' running back Reggie Bush has also been drafted as the first sports figure featured in the television campaign.
"It is very exciting to be part of this campaign, which has become-in just four short years-an annual holiday tradition," said long-time supporter Jennifer Aniston.
In addition to the NFL, the 2007 Thanks and Giving initiative welcomes five new partners-Ann Taylor Brands, Chili's Grill & Bar, Dick's Sporting Goods, Hershey's and National Beverage Corporation.
Also, St. Jude is proud to announce that seven of its returning Thanks and Giving partners-CVS/pharmacy, Dollar General, Domino's Pizza, Kay Jewelers, Kmart, Target and Williams-Sonoma, Inc.-each raised more than one million dollars last year for this special holiday-focused campaign.
St. Jude is the nation's leading children's cancer research and treatment hospital, and the only one that covers all of the costs for medicine, treatment, food, travel and lodging. Children come to St. Jude from across the country, and 85 cents of every dollar received goes directly to research and treatment.
Customers are encouraged to participate by:
* Shopping where you see the St. Jude Thanks and Giving logo-a magnifying
glass set against a bright green background, which symbolizes the
ongoing search for cures. Visit http://www.stjude.org for a complete list of
* Adding a donation at the check-out counter.
* Purchasing specialty merchandise at participating companies to benefit
* Donating online at http://www.stjude.org, or by calling 1-800-4STJUDE. Make a
donation in memory or honor of a loved one and send a special Thanks
and Giving holiday tribute card of your choice.
"We are so grateful for the success of the Thanks and Giving campaign," said Ms. Thomas. "When my father opened the doors of St. Jude more than 45 years ago, he promised that no child will ever be turned away because of their family's inability to pay. I am so proud we continue to keep that promise today. The dedication and enthusiasm of our 50 partners enables us to carry on the mission that no child should die in the dawn of life."
Because of the pioneering treatments developed at St. Jude, the survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, has risen from 4 percent when the hospital opened in 1962 to more than 90 percent today. The research and treatment protocols developed at St. Jude are freely shared with the scientific community and used by hospitals across the nation and around the world.
Thanks and Giving is a national fund-raising and awareness campaign created by Marlo Thomas and her siblings, Terre and Tony Thomas, the children of hospital founder Danny Thomas. In the spirit of their father, they have once again called on St. Jude's cherished celebrity family, all of whom donated their time and talents for new national television spots produced by Tony Thomas which will air on broadcast and cable networks, in both general and Spanish-language markets. The Thanks and Giving campaign will also feature Internet banner ads that will run on thousands of sites, including nfl.com, AOL.com and Yahoo!; and a 60-second movie trailer, which will once again reach millions of moviegoers on more than 20,000 movie screens nationwide and on American Airlines flights during the holidays. Radio spots featuring country artist Keith Urban will run on hundreds of stations across the nation throughout the campaign. The national media blitz also includes print ads in leading magazines and newspapers in 20 major markets and USA Today. The online visibility encompasses banner ads on more than 3,000 Web sites and spectacular outdoor advertising from coast to coast.
More information is available at http://www.stjude.org, where visitors can view the celebrity spots, learn about the corporate partners, buy unique merchandise designed by the patients of St. Jude, and meet some of the patients.
Corporate Partner Quotes
Executives from leading Thanks and Giving partners offer insight into the impact the St. Jude Thanks and Giving campaign has on both their customers and employees:
"As we look ahead to our fourth year as a participant in the St. Jude Thanks and Giving campaign, we know that our CVS/pharmacy customers and colleagues will again be tremendously engaged with the program," commented Eileen Howard Dunn, vice president, corporate communications and community relations, CVS/pharmacy. "The heart of our charitable giving programs has always been children, which is a natural extension of our company vision to strive to improve the quality of human life."
"Dollar General's mission is 'Serving Others,' and participating in Thanks and Giving to help the children at St. Jude is one of the ways we want to serve," said David Bere, president, COO and interim CEO of Dollar General. "The efforts of St. Jude to find cures and to save children are admirable-and an initiative that Dollar General is proud to support. This annual campaign gives our customers and employees the chance to change a child's life by contributing to St. Jude. For this opportunity to make a difference, we are truly thankful."
"Domino's Pizza is proud to be on board once again to support the 2007 Thanks and Giving campaign," said David A Brandon, chairman and CEO, Domino's Pizza. "Our support of this campaign helps fund the life-saving research St. Jude does everyday to help save the lives of children in communities everywhere and Domino's Pizza is honored to rally behind such an important cause."
"Year after year, we see the remarkable life-saving work performed at St. Jude, and we are very proud of our partnership," said Terry Burman, executive chairman, Sterling Jewelers Inc., parent company of Kay Jewelers, Jared the Galleria of Jewelry and other regional brands. "Our participation in the Thanks and Giving campaign gives us an additional opportunity to help generate incremental awareness and funds to help the kids at St. Jude. In our opinion, there is no other organization in the world like St. Jude."
"We owe the success of this campaign to Kmart's customers and associates, who so generously embrace the efforts of St. Jude Children's Research Hospital," said Don Germano, senior vice president, Kmart Stores. "This holiday season we ask our customers to join us in giving thanks for the healthy children in our lives and to give to those who are not, by making a donation at one of our stores nationwide."
"For a fourth year, Target's commitment to the Thanks and Giving campaign provides us with another meaningful way to support the wonderful work being conducted at St. Jude," said Laysha Ward, vice president, community relations, Target. "Choxie Truffle Tiles and the plush elephant GiftCard holder offer Target guests and team members an opportunity to give back this holiday season and show their thanks for all the children in their lives."
"Now, more than ever, it is important for customers and employees to feel good about the places they shop and work," said Pat Connolly, executive vice president and chief marketing officer, Williams-Sonoma, Inc. "Partnering with St. Jude has helped to create that kind of positive environment at Williams- Sonoma, Inc. As much as we are recognized for our fundraising efforts, we recognize St. Jude for making the partnership beneficial for all of us."
2007 St. Jude Thanks and Giving Partners
The St. Jude Thanks and Giving partners bring the full energy and enthusiasm of their organizations to this groundbreaking holiday season campaign. The 2007 Thanks and Giving partners include: CVS/pharmacy, Dollar General, Domino's Pizza, Kay Jewelers, Kmart, Target, Williams-Sonoma, 7- Eleven, AOL (America Online), American Airlines, American Kiosk Management, Ann Taylor, Ann Taylor Factory Store, Ann Taylor LOFT, AutoZone, Bandolino, BJ's Wholesale Club, Brooks Brothers, Busch Gardens, Casual Male XL, Chili's Grill & Bar, Club Libby Lu, The Coffee Beanery, Diane Von Furstenberg, Dick's Sporting Goods, Easy Spirit, GNC (General Nutrition Centers), Gymboree Play and Music, Hershey's, HSN (Home Shopping Network), Janie and Jack, Marshalls, The Melting Pot, Memphis Grizzlies, National Beverage Corporation, NFL (National Football League), Nine West, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, PBteen, Rochester Clothing, St. Louis Rams, Sag Harbor, Saks Fifth Avenue, Saks Fifth Avenue OFF 5th, SeaWorld, West Elm, Westfield, Williams-Sonoma Home and Yahoo!. Whether through an "add on" donation at checkout counters or the purchase of specialty merchandise, shoppers who participate in Thanks and Giving support the ongoing research of pediatric cancer and other deadly diseases.
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit http://www.stjude.org.
|SOURCE St. Jude Children's Research Hospital|
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