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Marketing a New Business: Casey Gollan's Essential Guide
Date:8/8/2013

(PRWEB) August 09, 2013

Setting up a new business is hard enough, but it can be even tougher if you're new in town warns business coach Casey Gollan in his latest need-to-read bulletin, A Handy Guide to Marketing a New Business.

The leading Australian business mentor explains: “Even after you’re all set up, you’re still left with the monumental task of getting out there and marketing a new business in a town where you don’t know anyone. You know you need to get your name out there, but how?”

He suggests taking a step back and learning local culture and values. This, he advises, should be part of any new business's marketing strategy, and should happen before any potential entrepreneur even thinks about marketing a new business.

The questions the company mentor suggests businesses ask themselves centre round the idea of their ideal client, pricing structure, spending habits and behaviour, demographics and competition.

The Guide suggests the following online and offline ways to kick start a new enterprise:

1. Join the Local Chamber and Networking Groups
This is a must and a great place for a company to start its marketing efforts. Here they can find which networking groups and organizations influential business owners are part of. A new business could also offer to sponsor a local meetup group, which would allow them to offer discounts to group members.

2. Be Present on Social Media
Social media now accounts for 18% of total time spent online, so businesses can't afford not to incorporate it into their marketing strategies, the business adviser warns.

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