Navigation Links
Marketing a New Business: Casey Gollan's Essential Guide

(PRWEB) August 09, 2013

Setting up a new business is hard enough, but it can be even tougher if you're new in town warns business coach Casey Gollan in his latest need-to-read bulletin, A Handy Guide to Marketing a New Business.

The leading Australian business mentor explains: “Even after you’re all set up, you’re still left with the monumental task of getting out there and marketing a new business in a town where you don’t know anyone. You know you need to get your name out there, but how?”

He suggests taking a step back and learning local culture and values. This, he advises, should be part of any new business's marketing strategy, and should happen before any potential entrepreneur even thinks about marketing a new business.

The questions the company mentor suggests businesses ask themselves centre round the idea of their ideal client, pricing structure, spending habits and behaviour, demographics and competition.

The Guide suggests the following online and offline ways to kick start a new enterprise:

1. Join the Local Chamber and Networking Groups
This is a must and a great place for a company to start its marketing efforts. Here they can find which networking groups and organizations influential business owners are part of. A new business could also offer to sponsor a local meetup group, which would allow them to offer discounts to group members.

2. Be Present on Social Media
Social media now accounts for 18% of total time spent online, so businesses can't afford not to incorporate it into their marketing strategies, the business adviser warns.

He says: “In particular, make sure you have a Facebook page as that’s the number one way social media users now prefer to connect with businesses and brands. Make sure you list your business’s hours of operation, location, and give potential customers an easy way to contact you.”

Regular updates of interesting content, competitions and discounts are also crucial.

3. Offer to Teach a Class
Offering to teach a local class can not only win a business new customers, but also increase people’s perception of an entrepreneur's expertise in their field.

4. Put an Ad on Craigslist
Putting an ad on Craigslist is completely free, and in certain niches can drive a surprising amount of traffic and sales. New businesses should consider posting to multiple cities and develop unique ads for each.

5. Set Up a Referral Program
Businesses that have already been lucky enough to have a few happy customers should offer them an incentive to share the good news about their business with others. A client referral program can be a great way to not only attract new customers, but also help retain current ones.

6. Direct Mail
Direct mail can be tricky until a new business has set up a list, Gollan says, and buying or renting lists isn't always the best way to do this. He suggests businesses consider teaming up with a non-competing, complimentary business in the area who already have a healthy list.

Gollan adds: “For a relatively small fee, many businesses will allow you to advertise on their mailings. In fact, some businesses manage to completely cover the costs of their own mailings through selling ad space to other businesses.”

7. Blog
Business mentor Gollan points out that many customers visit websites before they set foot in stores – and what they see on those sites will often play a part in a decision to visit a store. Therefore businesses should take advantage of this by regularly posting engaging content on their business blog and perhaps even set themselves up as experts in their niche by posting how to videos and helpful tips in a supportive and helpful tone.

8. Creative Business Cards
Local businesses need to put themselves 'out there, by attending local networking groups and events. Unique and memorable business cards can help a business stand out from the crowds.

9. Car Decals
Some people love ‘em, some people hate ‘em, but decals do get a business name out there.

Business expert Gollan concludes: “There are so many creative ways to get the word out about your business, so don’t get hung up on the ones that don’t appeal to you.”

Find out more online and offline marketing tips in the full post here as well as other essential business tips and advice today at .

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Bird-B-Gone, Inc.® Hires New Marketing Specialist
2. SAVA Insurance Group of Connecticut Launches a Custom Virtual Insurance Office as Part of an Innovative Digital Marketing Campaign
3. Online Marketing for Chiropractors Just Got Easier
4. Internet Marketing Firm Web-Op Announces Launch of
5. Paramount Direct Marketing Is Excited to Announce a New Marketing List Under Management: AAA Pre-Mover
6. Small Business Social Media Marketing Best Practices by oGoing
7. 4 Tips to Improve Your Healthcare Center’s Marketing during National Immunization Awareness Month: Appointment-Plus
8. Casey Gollan Reveals 43 Facebook Marketing Tips for Businesses
9. R2i Marketing Automation Comparison Matrix
10. The Reversal System: Review Examining Chris X's Marketing Software Released
11. New Reputation Marketing for Dental Offices Launched By
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... An inventor, ... to dispense prescription medications at home, so he invented the patent-pending ELECTRONIC M.D. ... dispense prescription medications. In doing so, it could help to prevent potential overdose ...
(Date:11/27/2015)... ... ... No.1 Herpes-only dating community in the world, revealed that over 50% of its members are ... people under the age of 50 – or 67% of the population - are infected ... HSV-1 infection . , "The data shocks us highly!" said Michelle Li, Co-Founder of ...
(Date:11/27/2015)... ... November 27, 2015 , ... Keeping ... platform for mental health and wellness consultation, has collaborated with a leading web-based ... the knowledge gap experienced by parents and bring advice from parenting experts within ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... contact center software Q-Suite, announces the incorporation of Asterisk 11 LTS (Long Term ... fully supported Asterisk 11 LTS brings Q-Suite 5.10 up-to-date with a version of ...
(Date:11/26/2015)... ... November 26, 2015 , ... The Catalent Applied Drug ... need to integrate dose form selection in early phase drug development. The first ... supporting and bringing together the UK’s emerging life sciences companies, corporate partners, and ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 26, 2015 ... of the  "2016 Future Horizons and ... Surface Marker Testing Market: Supplier Shares, ... their offering.  --> ... the  "2016 Future Horizons and Growth ...
(Date:11/25/2015)... 2015  The American Academy of Pediatrics (AAP), ... the March of Dimes cheered today,s signature into ... Act of 2015 (S.799), which takes much-needed ... exposed to drugs, such as opioids, and to ... three organizations have worked together leading advocacy efforts ...
(Date:11/25/2015)... 2015  ARKRAY USA , Inc., ... evidence demonstrating the accuracy of its blood glucose meter ... Resistance, Diabetes and Cardiovascular Disease in Los ... GLUCOCARD ® 01 meter and the Assure ® ... ability to accurately measure glucose levels in blood is ...
Breaking Medicine Technology: