Navigation Links
Marketing Research for Companies That Don't Do Marketing Research
Date:6/16/2010

Until now, consumer marketing research has been costly, confusing and time consuming. As a result, nearly 75% of product launches have been made with little or no market analysis at all. Nearly half of all resources dedicated to new product development are wasted on failed or disappointing launches. With the advent of Skuuber, consumer packaged goods manufacturers can now launch an investigation of consumer product sales potential from their PC in less than 15 minutes and have results within days. Clients create, control and launch their market analysis on a fully secure website while saving up to 85% over traditional methods.

(PRWEB) June 16, 2010 -- Skuuber® is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete research or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been valid reasons. Hidden opportunities are missed and resources get poorly focused”.

To overcome these obstacles, a team of consumer marketing and market research experts led by Mr. Hill have launched skuuber.com. A self-administered online tool, it at last makes consumer product market analysis easy to conduct, fast and affordable for any user. Skuuber delivers the strategic research and market insight, including competitive and channel information, needed to successfully bring a product to market, to re-launch or refresh an existing product, or to benchmark a competitor. Skuuber accomplishes this without the time, expense and laboriousness of multiple methodologies.

Reported results are simple to interpret and summarized by a unique Skuuber Score™ which translates extensive data into a retail sales potential number.

Client benefits include the ability to immediately launch a complete consumer product market analysis project from their PC in less than 15 minutes and have complete results promptly returned in a 22-page report. Results are generated by a survey of 1500 qualified consumers representing the US consumer population and combined with sophisticated, predictive modeling using industry-benchmarking data.

Clients create, control and launch their own product research project on a fully secure website while saving up to 85% over traditional methods and about half the cost of a ten person focus group.

There is no cost to create an online Skuuber Account and clients can begin work immediately.

Mr. Hill has 30 years of executive marketing experience in the packaged goods, foodservice and consumer technology industries for companies large and small. In need of such a tool during his entire career, he decided to create it himself along with colleagues who are marketing research professionals with a wide range of industry-leading concept and idea testing expertise.

Mr. Hill advises that, “If CPG marketers don’t know where they’re going, any road will get them there. But these are expensive toll roads and many are dead ends. Skuuber will, at last, help clients understand their destination, whether the trip is worth taking and how best to get there.”

# # #

Read the full story at http://www.prweb.com/releases/2010/06/prweb4135294.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Molecular Devices Relaunches with HiveMind Marketing
2. Online games new marketing tool for unhealthy foods
3. Medical Practice Marketing Strategies and Advertising Don't Mix
4. Traditional Marketing is Dead! GLM Creates a Sales Spike in Under 60 Days Stops Business Failure; Provides Startup Funding
5. Aisle7 Experiences Strong Adoption of Wellness Marketing Products in Grocery, Club & Specialty Retail
6. New Online Physical Therapy Marketing Academy Helps Physical Therapists Conquer The Web
7. Celebrate The World Health Organization's World No Tobacco Day, and Get Free eBook - Protect Women from Tobacco Marketing and Smoke
8. Italian Custom Bike Company Enters US Market and Chooses Premiere Arizona Marketing Firm for their Western Launch
9. Atlanta Marketing Expert Introduces State-of-the-Art Search Engine Marketing Techniques
10. Social marketing changes with times to promote social change
11. Yeremian Associates, a Full-Service Marketing/Advertising/Public Relations Agency, Offers Marketing Tips for Business-to-Business Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Marketing Research for Companies That Don't Do Marketing Research 
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American Institutes ... Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. , ... advance care planning, healthcare costs and patient and family engagement. , AIR researchers ...
(Date:6/25/2016)... ... 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily ... of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures ... . Simply select a ProHand generator and drag it above media or text in ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as a method ... —Johnson is one of the first doctors to perform the treatment. Orthobiologics are ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June 14 ... The article goes on to state that individuals are now more comfortable seeking to ... operations such as calf and cheek reduction. The Los Angeles area medical group, Beverly ...
(Date:6/24/2016)... ... 2016 , ... Marcy was in a crisis. Her son James, eight, was out of control. ... and physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. ... rocks at my other children and say he was going to kill them. If ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... ANGELES , June 23, 2016 ... CAPR ), a biotechnology company focused ... therapeutics, today announced that patient enrollment in its ... in Duchenne) has exceeded 50% of its 24-patient ... enrollment in the third quarter of 2016, and ...
(Date:6/23/2016)... PARK RIDGE, Ill. and INDIANAPOLIS ... caliber of students receiving a Lilly Diabetes Tomorrow,s Leaders ... hands. The 2016 scholarship winners, announced today online at ... refused to let type 1 diabetes stand in the ... Lilly Diabetes has supported the Foundation,s scholarship program since ...
(Date:6/23/2016)... Pa. , June 23, 2016 The ... in an outpatient dialysis facility.  Treatments are usually 3 ... 6 hours per visit, including travel time, equipment preparation ... a patient, but especially grueling for patients who are ... of a skilled nursing and rehabilitation centers for some ...
Breaking Medicine Technology: