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Marketing Research for Companies That Don't Do Marketing Research
Date:6/16/2010

Until now, consumer marketing research has been costly, confusing and time consuming. As a result, nearly 75% of product launches have been made with little or no market analysis at all. Nearly half of all resources dedicated to new product development are wasted on failed or disappointing launches. With the advent of Skuuber, consumer packaged goods manufacturers can now launch an investigation of consumer product sales potential from their PC in less than 15 minutes and have results within days. Clients create, control and launch their market analysis on a fully secure website while saving up to 85% over traditional methods.

(PRWEB) June 16, 2010 -- Skuuber® is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete research or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been vali
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