Navigation Links
Marketing Research for Companies That Don't Do Marketing Research
Date:6/16/2010

Until now, consumer marketing research has been costly, confusing and time consuming. As a result, nearly 75% of product launches have been made with little or no market analysis at all. Nearly half of all resources dedicated to new product development are wasted on failed or disappointing launches. With the advent of Skuuber, consumer packaged goods manufacturers can now launch an investigation of consumer product sales potential from their PC in less than 15 minutes and have results within days. Clients create, control and launch their market analysis on a fully secure website while saving up to 85% over traditional methods.

(PRWEB) June 16, 2010 -- Skuuber® is an innovative, online and self-administered consumer research engine. It was developed to put clients in control of an accelerated process to determine a product’s market potential at the SKU level. Skuuber satisfies a growing and unmet business need to access consumer product research and market analysis quickly, thoroughly and affordably.

Nearly half of all product development and launch resources spent by American firms are invested in products that are cancelled or fail to produce anticipated returns. Market potential for them is either poorly understood or wishful. An estimated 75% of new product launches are backed by incomplete research or none at all. Ultimately, most disappoint or fail at launch.

According to Founder & CEO Rick Hill, “There are a variety of reasons why businesses conduct so little market analysis in support of new product launches. Common explanations include: it takes too much time; it's too expensive; it's confusing and many companies don't know how to find or conduct it. Unfortunately, and until now, these may have all been valid reasons. Hidden opportunities are missed and resources get poorly focused”.

To overcome these obstacles, a team of consumer marketing and market research experts led by Mr. Hill have launched skuuber.com. A self-administered online tool, it at last makes consumer product market analysis easy to conduct, fast and affordable for any user. Skuuber delivers the strategic research and market insight, including competitive and channel information, needed to successfully bring a product to market, to re-launch or refresh an existing product, or to benchmark a competitor. Skuuber accomplishes this without the time, expense and laboriousness of multiple methodologies.

Reported results are simple to interpret and summarized by a unique Skuuber Score™ which translates extensive data into a retail sales potential number.

Client benefits include the ability to immediately launch a complete consumer product market analysis project from their PC in less than 15 minutes and have complete results promptly returned in a 22-page report. Results are generated by a survey of 1500 qualified consumers representing the US consumer population and combined with sophisticated, predictive modeling using industry-benchmarking data.

Clients create, control and launch their own product research project on a fully secure website while saving up to 85% over traditional methods and about half the cost of a ten person focus group.

There is no cost to create an online Skuuber Account and clients can begin work immediately.

Mr. Hill has 30 years of executive marketing experience in the packaged goods, foodservice and consumer technology industries for companies large and small. In need of such a tool during his entire career, he decided to create it himself along with colleagues who are marketing research professionals with a wide range of industry-leading concept and idea testing expertise.

Mr. Hill advises that, “If CPG marketers don’t know where they’re going, any road will get them there. But these are expensive toll roads and many are dead ends. Skuuber will, at last, help clients understand their destination, whether the trip is worth taking and how best to get there.”

# # #

Read the full story at http://www.prweb.com/releases/2010/06/prweb4135294.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Molecular Devices Relaunches with HiveMind Marketing
2. Online games new marketing tool for unhealthy foods
3. Medical Practice Marketing Strategies and Advertising Don't Mix
4. Traditional Marketing is Dead! GLM Creates a Sales Spike in Under 60 Days Stops Business Failure; Provides Startup Funding
5. Aisle7 Experiences Strong Adoption of Wellness Marketing Products in Grocery, Club & Specialty Retail
6. New Online Physical Therapy Marketing Academy Helps Physical Therapists Conquer The Web
7. Celebrate The World Health Organization's World No Tobacco Day, and Get Free eBook - Protect Women from Tobacco Marketing and Smoke
8. Italian Custom Bike Company Enters US Market and Chooses Premiere Arizona Marketing Firm for their Western Launch
9. Atlanta Marketing Expert Introduces State-of-the-Art Search Engine Marketing Techniques
10. Social marketing changes with times to promote social change
11. Yeremian Associates, a Full-Service Marketing/Advertising/Public Relations Agency, Offers Marketing Tips for Business-to-Business Solutions
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Marketing Research for Companies That Don't Do Marketing Research 
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Those who ... with these feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, ... Marne, Michigan, has released tools for healthy coping following a traumatic event. , Trauma ...
(Date:6/24/2016)... ... 2016 , ... The Pulmonary Hypertension Association (PHA) learned during ... two significant new grants to support its work to advance research and patient ... recognizing patients, medical professionals and scientists for their work in fighting pulmonary hypertension ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San ... Society and the Road To Recovery® program to drive cancer patients to and from ... adults to ensure the highest quality of life and ongoing independence. Getting to ...
(Date:6/24/2016)... ... 24, 2016 , ... EB Medicine presented its first-ever “Issue ... conference in Ponte Vedra Beach, FL. The awards honor the outstanding work of ... and Pediatric Emergency Medicine Practice. , “With this award, we recognize the ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 24, 2016 Research and ... "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" report ... In-Mold Electronics, Smart Skin, Structural Health Monitoring, ... Structural electronics involves electronic and/or electrical components ... replacing dumb structures such as vehicle bodies or ...
(Date:6/24/2016)... 24, 2016 According to a ... (Standard Pen Needles, Safety Pen Needles), Needle Length (4mm, ... Hormone), Mode of Purchase (Retail, Non-Retail) - Trends & ... studies the market for the forecast period of 2016 ... 2.81 Billion by 2021 from USD 1.65 Billion in ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... - Forecast to 2022" report to their offering. ... for the patients with kidney failure, it replaces the function ... the patient,s blood and thus the treatment helps to keep ... in balance. Increasing number of ESRD patients ...
Breaking Medicine Technology: