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Marketing Powerhouse Wendy Banks Joins Frutels' Advisory Board
Date:12/6/2007

Frutels, LLC Forms Advisory Board to Oversee Launch of Frutels, the Vitamin

Gummy for Acne

NEW YORK, Dec. 6 /PRNewswire/ -- Wendy Banks, founder of The Village Sheep and principal of new business development consultancy BANKS., has agreed to join Frutels, LLC as a member of a newly formed advisory board. Banks brings over 25 years of executive marketing experience in apparel, cosmetics, fragrance and fashion accessories to the Frutels effort. Frutels, LLC is currently in the first year launch of Frutels, the first-ever nutraceutical candy for acne. The advisory board has been formed to leverage the experience of seasoned industry veterans for the launch of Frutels.

Prior to the formation of BANKS., Banks joined Liz Claiborne as Vice President of Marketing for the startup of Liz Claiborne Cosmetics, where she was then promoted to President in 1988. In 1990, Banks became Senior Vice President of Marketing for this global corporation. Prior to joining Liz Claiborne, Banks had extensive experience in the cosmetics business at Revlon, Inc. and as Vice President of Marketing for Alexandra de Markoff, a division of Charles of The Ritz Group.

Frutels is thrilled to welcome Ms. Banks to its advisory board and looks forward to benefiting from her deep consumer product and beauty experience. The advisory board will provide guidance for the launch of Frutels gummy vitamins for acne and will also assist Frutels as the company seeks sources of capital for extending its launch into new markets.

Based on cutting-edge nutritional research, Frutels looks deeper than the surface of the skin for a natural solution to the problem of acne. Frutels' sugar-free gummy candies clarify skin from the inside out. The Frutels formula activates the body's defenses against the causes of acne, which scientific evidence indicates are dietary deficiencies, hormonal fluctuations and stress.

Over 50 retail locations in the New York area, including all Ricky's stores and Essentials Plus stores sell Frutels. Frutels is also sold online at frutels.com and at selected locations nationwide.


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SOURCE Frutels, LLC
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