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Functions

- Outsourcing of Market Research Studies and Projects

- Effective Internal Stakeholder Communication Methods

- Considering Lifecycle Opportunities and Risks

- Multi-faceted Approach to Designing the Marketing Mix

- Financial Investment for Key Activities at the Brand Level

Key benchmark metrics include:

- Primary and Secondary Users of Forecasting, Sales, Marketing and

Business Development Activities

- Effective Methods for Evaluating Internal Customer Satisfaction

- Frequency of Meetings of Core and Extended Brand Teams

- Percent of Brand Teams with Special Incentives Related to Performance

- Top Three Performance Metrics Used to Monitor Brand Performance

- Internal FTEs for Marketing Strategy and Planning

- Percent of Marketing Operations and Communications Budget Outsourced

- Levels of Market Research Activities by Product Development Phase

- Level of Outsourcing of Market Research Studies and Projects

- Percentage of Brand Budget Allocated to U.S. Sales and Marketing

Support Activities

For more information on the Best Practice Database, contact Jeff Zimmer at jzimmer@best-in-class.com or (919) 767-9180. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.