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Marketing Executives Finding Value in Best Practice Database
Date:5/1/2008

CHAPEL HILL, N.C., May 1 /PRNewswire/ -- Marketing leaders are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular the use of the on-demand benchmark repository known as the Best Practice Database.(http://www.BestPracticeDatabase.com)

Although documents from the database may be accessed and downloaded individually, many marketing leaders have come to find outstanding value in membership to the database. The Best Practice Database not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

A brief example of some of the recent high-value marketing content found in the Best Practice Database may be accessed via the following link: http://www.best-in-class.com/dr300.htm. These reports contain executive insights and key benchmarks into marketing management, marketing activities, and marketing strategy from top companies such as Bayer, Eli Lilly, Fidelity Investments, GlaxoSmithKline, Hewlett-Packard, IBM, Merck, Novartis and Sanofi-Aventis with complimentary excerpts from such studies as: "Marketing: Staffing and Resource Metrics," "U.S. Pharmaceutical Sales & Marketing Operations: Staffing and Efficiency Metrics," "Building Pharmaceutical Blockbusters in a Crowded Market," and "Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations."

Key topic areas in the research include:

- Marketing Activities and Timelines

- Key Pharmaceutical Issues & Emerging Trends

- Marketing Strategy and Planning

- Overall Staffing Levels in Marketing Groups by Activities

- Distribution of Market Research and Analytics Resources across'/>"/>

SOURCE Best Practices, LLC
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