Navigation Links
Marketing Executives Finding Value in Best Practice Database
Date:5/1/2008

CHAPEL HILL, N.C., May 1 /PRNewswire/ -- Marketing leaders are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular the use of the on-demand benchmark repository known as the Best Practice Database.(http://www.BestPracticeDatabase.com)

Although documents from the database may be accessed and downloaded individually, many marketing leaders have come to find outstanding value in membership to the database. The Best Practice Database not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

A brief example of some of the recent high-value marketing content found in the Best Practice Database may be accessed via the following link: http://www.best-in-class.com/dr300.htm. These reports contain executive insights and key benchmarks into marketing management, marketing activities, and marketing strategy from top companies such as Bayer, Eli Lilly, Fidelity Investments, GlaxoSmithKline, Hewlett-Packard, IBM, Merck, Novartis and Sanofi-Aventis with complimentary excerpts from such studies as: "Marketing: Staffing and Resource Metrics," "U.S. Pharmaceutical Sales & Marketing Operations: Staffing and Efficiency Metrics," "Building Pharmaceutical Blockbusters in a Crowded Market," and "Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations."

Key topic areas in the research include:

- Marketing Activities and Timelines

- Key Pharmaceutical Issues & Emerging Trends

- Marketing Strategy and Planning

- Overall Staffing Levels in Marketing Groups by Activities

- Distribution of Market Research and Analytics Resources across

Functions

- Outsourcing of Market Research Studies and Projects

- Effective Internal Stakeholder Communication Methods

- Considering Lifecycle Opportunities and Risks

- Multi-faceted Approach to Designing the Marketing Mix

- Financial Investment for Key Activities at the Brand Level

Key benchmark metrics include:

- Primary and Secondary Users of Forecasting, Sales, Marketing and

Business Development Activities

- Effective Methods for Evaluating Internal Customer Satisfaction

- Frequency of Meetings of Core and Extended Brand Teams

- Percent of Brand Teams with Special Incentives Related to Performance

- Top Three Performance Metrics Used to Monitor Brand Performance

- Internal FTEs for Marketing Strategy and Planning

- Percent of Marketing Operations and Communications Budget Outsourced

- Levels of Market Research Activities by Product Development Phase

- Level of Outsourcing of Market Research Studies and Projects

- Percentage of Brand Budget Allocated to U.S. Sales and Marketing

Support Activities

For more information on the Best Practice Database, contact Jeff Zimmer at jzimmer@best-in-class.com or (919) 767-9180. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. The Urban League of Philadelphia is Proud to Become CHIP Marketing Partner
2. Nephros Strengthens Commercialization Team with Addition of Marketing Executive
3. Best Practice Database Provides Exceptional Value to Marketing Executives
4. Accenx Technologies Announces New Leadership in Sales and Marketing Division
5. VNUS Medical Technologies, Inc. Announces the Hiring of Don Todd as Vice President of Marketing
6. Your Business Card is a Powerful Marketing Tool
7. Kendle Promotes Simon S. Higginbotham to President; Appoints Alan J. Boyce as Chief Marketing Officer
8. Qforma Unveils Managed Care Optimization Solution for Pharma Marketing Executives
9. PartnerWeekly and SensiClear(TM) Sign Online Marketing Pact
10. Duane Reade Holdings, Inc. Announces Resignation of Chief Marketing Officer
11. Stereotaxis Appoints Senior Vice President of Global Marketing and General Manager for Europe
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica ... Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs ... Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. ... his M.D from the David Geffen School of Medicine at UCLA. He trained in ... to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health ... of their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards ... at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June ... with. The article goes on to state that individuals are now more comfortable seeking ... common operations such as calf and cheek reduction. The Los Angeles area medical group, ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... the "Pharmaceutical Excipients Market by Type (Organic Chemical ... Preservative), Formulation (Oral, Topical, Coating, Parenteral) - Global Forecast ... The global pharmaceutical excipients ... 2021 at a CAGR of 6.1% in the forecast ...
(Date:6/23/2016)... 23, 2016 Capricor Therapeutics, ... a biotechnology company focused on the discovery, development ... patient enrollment in its ongoing randomized HOPE-Duchenne clinical ... 50% of its 24-patient target. Capricor expects the ... quarter of 2016, and to report top line ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 /PRNewswire/ ... Diabetes Tomorrow,s Leaders Scholarship is any indication, the future ... today online at www.diabetesscholars.org by the Diabetes ... stand in the way of academic and community service ... scholarship program since 2012, and continues to advocate for ...
Breaking Medicine Technology: