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Marketing Executives Finding Value in Best Practice Database
Date:5/1/2008

CHAPEL HILL, N.C., May 1 /PRNewswire/ -- Marketing leaders are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular the use of the on-demand benchmark repository known as the Best Practice Database.(http://www.BestPracticeDatabase.com)

Although documents from the database may be accessed and downloaded individually, many marketing leaders have come to find outstanding value in membership to the database. The Best Practice Database not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

A brief example of some of the recent high-value marketing content found in the Best Practice Database may be accessed via the following link: http://www.best-in-class.com/dr300.htm. These reports contain executive insights and key benchmarks into marketing management, marketing activities, and marketing strategy from top companies such as Bayer, Eli Lilly, Fidelity Investments, GlaxoSmithKline, Hewlett-Packard, IBM, Merck, Novartis and Sanofi-Aventis with complimentary excerpts from such studies as: "Marketing: Staffing and Resource Metrics," "U.S. Pharmaceutical Sales & Marketing Operations: Staffing and Efficiency Metrics," "Building Pharmaceutical Blockbusters in a Crowded Market," and "Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations."

Key topic areas in the research include:

- Marketing Activities and Timelines

- Key Pharmaceutical Issues & Emerging Trends

- Marketing Strategy and Planning

- Overall Staffing Levels in Marketing Groups by Activities

- Distribution of Market Research and Analytics Resources across

Functions

- Outsourcing of Market Research Studies and Projects

- Effective Internal Stakeholder Communication Methods

- Considering Lifecycle Opportunities and Risks

- Multi-faceted Approach to Designing the Marketing Mix

- Financial Investment for Key Activities at the Brand Level

Key benchmark metrics include:

- Primary and Secondary Users of Forecasting, Sales, Marketing and

Business Development Activities

- Effective Methods for Evaluating Internal Customer Satisfaction

- Frequency of Meetings of Core and Extended Brand Teams

- Percent of Brand Teams with Special Incentives Related to Performance

- Top Three Performance Metrics Used to Monitor Brand Performance

- Internal FTEs for Marketing Strategy and Planning

- Percent of Marketing Operations and Communications Budget Outsourced

- Levels of Market Research Activities by Product Development Phase

- Level of Outsourcing of Market Research Studies and Projects

- Percentage of Brand Budget Allocated to U.S. Sales and Marketing

Support Activities

For more information on the Best Practice Database, contact Jeff Zimmer at jzimmer@best-in-class.com or (919) 767-9180. Interested parties may sign-up for a customized tour of the database via the following URL: http://www3.best-in-class.com/dw212.htm.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
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