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Marketing Agency Reports on Social Media Trends in Healthcare

Troy, NY (PRWEB) February 27, 2013

Smith & Jones, a healthcare marketing agency in Troy, NY, released today a new issue of Protocol, its newsletter for hospital executives and practice administrators, titled “Socializing Medicine: Attracting e-Patients with Social Media Marketing.”

Patients are now turning to their social networks to seek health advice and forge closer relationships with their doctors. Armed with smart phones, tablets and home computers, today’s patients are taking a more proactive approach to their healthcare by researching care decisions online, rather than relying solely on advice from their physicians.

This issue of Protocol reviews the “socialization of medicine;” how physicians and hospitals can leverage health information websites, online physician reviews and social media channels to keep up with their patients’ needs.

“This new wave of e-Patients is emerging within the younger generations, but the trend of searching for health information online is reaching up to the baby boomers,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “Hospitals and physician practices should develop a strong presence online through social media and content marketing so these patients can find them.”

To learn more about e-Patients and the online channels they are using to access health information, read “Socializing Medicine: Attracting e-Patients with Social Media Marketing.” Access this issue and subscribe to Protocol at

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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