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Market Authority to Release White Paper That Provides Key Strategies for Large Directional Media/Print Companies
Date:6/11/2013

Salt Lake City, UT (PRWEB) June 11, 2013

Market Authority, the world’s authority in Directional Media usage research and training, identifies three key strategies for large Directional/Print Media Companies.

1. True North: The center outcome must be first, to serve your existing clients today...with what serves today, and second, to develop and prepare for what will serve these customers tomorrow. Service to a client is principally centered in bringing high numbers of new (and repeat) customers at a low acquisition cost, even if the medium may not be popular to the client. Service also means going far beyond past practices to a Gold Standard of high-level response to a customer’s needs.

“A surprising and damaging trend that has developed in Print/Digital Media companies is the prioritization of new revenue over renewal revenue. We believe this has contributed to the overall decline of revenue of many publishers,” said Steve Sitton, CEO and founder of Market Authority, Inc. “Retaining and harnessing the power of your existing relationships is what holds the power to your future. If you run your business (and your commission plans) with an intense focus on serving, keeping and increasing existing customers, new customers will be attracted to you. If you run your businesses with new clients as your focus, you will fail at both renewals and acquiring new customers.”

2. Content. Content. Content. You must increase content at all costs, especially in your print and mobile products. “These are the years of the surprising continual usage of print as well as the rapid uptake of mobile. You must build and maintain high content in both platforms. Consumers who pick up a directory or touch a mobile app and find only listings will not come back. Many phone books in the U.S., by the rapid fall of content, have been rend
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