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Market America | SHOP.COM Set to Unveil Technology Enhancements and New Products at the 2014 International Convention
Date:8/1/2014

Weight Loss Solution, Lumière de Vie®, Fixx™ Solution-Oriented Products and DNA Miracles™.

“We are successfully combining e-retailing, social media and one-to-one marketing, which leads to a vast number of new opportunities,” says President and CEO JR Ridinger. “At this event, we will reveal more ways that we are making it easier for consumers to convert spending into earning by searching for the best products at the best prices using our enhanced mobile technology, which makes shopping faster and more efficient than ever before.”

Product line expansions for the award-winning Motives by Loren Ridinger cosmetics line, created by Market America | SHOP.COM Senior Vice President Loren Ridinger, will be unveiled. In addition, the new Motives Online Party will be launched, featuring simple, interactive tools on motivescosmetics.com that allow anyone to easily host a Motives Online Party, where everyone receives a 10% discount on all featured products and the host earns an additional 15% back in free product.

Motives will also spotlight the highly successful Instagram initiative launched a year ago that led to the creation of the Motives Mavens, a group of highly influential social media beauty experts. This initiative has propelled Motives as one of the top cosmetics companies on Instagram, with more followers than L’Oreal, CoverGirl, Estée Lauder and Lancôme combined.

“The growth of Motives is absolutely incredible,” said Loren Ridinger. “Through social media we have been able to combine our passion and beauty expertise with the social influence of amazing makeup artists and have become one of the fastest-growing brands in social media. Now with our new online party, sharing Motives socially couldn’t be easier for everyone.”

Ridinger’s collaboration with actress La La Anthony in the creation of Motives for La La has brought beauty in every shade across the world and has received worldwide media attention. An
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