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Mark Mallardi Named SVP of Sales and Marketing at EmSense
Date:3/5/2009

Sales and Marketing Veteran Brings Industry Expertise to Neuromarketing Company

SAN FRANCISCO, March 5 /PRNewswire/ -- EmSense Corporation, the company that created the first scalable physiological and brainwave measurement technology, today announced the appointment of Mark Mallardi as senior vice president of sales and marketing. Mallardi brings over 25 years of sales and marketing experience to his new role, in which he will report to EmSense CEO Keith Winter.

"Mark's understanding of market research, paired with his extensive consumer-focused sales and marketing experience, create a unique opportunity for EmSense to leverage existing customer relationships and expand into new market areas," said Keith Winter, CEO of EmSense. "I am pleased to welcome Mark to the EmSense team."

A veteran of Pepsico and Altria, Mallardi also spent nearly a decade consulting with Fortune 500 Consumer Packaged Goods (CPG) companies on behalf of Information Resources, Inc. (IRI), where he served as Senior Vice President of Client Service and Western Regional Manager. Mallardi began his market research career with SPAR Group.

"EmSense is uniquely positioned to deliver on the long-held promise of neuromarketing - to help understand why consumers act the way they do. The scalability, portability, ease of use, and sophistication of EmSense's neuromarketing solutions leave the company poised to make truly significant contributions to their clients' understanding of consumer behavior. I look forward to joining such an accomplished team of scientific and marketing professionals," said Mallardi.

In addition to his depth of experience in CPG, Mallardi also brings a great deal of expertise in the Hollywood, Toy & Game, and K-12 Educational markets, via his appointments as: Chief Marketing Officer for Scope Seven, Inc, a leading interactive design and media services provider to the Entertainment and Games industries; Vice President of Marketing for Educational Insights, a leading manufacturer of educational toys and games, Electronic Learning Aids (ELAs), and classroom resources; and Vice President of Marketing Communications for Classroom Connect, a leading publisher of Internet-based K-12 curriculum resources.

Mallardi received a Bachelor of Business Administration degree from Iona College in New Rochelle, NY.

About EmSense

EmSense is a leading-edge neuroscience company that applies advances in EEG and other neurometrics to provide clients with deep and reliable understanding of consumer emotions and cognitive engagement responses to marketing stimuli. The company's quantitative metrics reveal new insights for creating and optimizing advertising, concepts, packaging, products, media content, online marketing, and the in-store shopping experience. EmSense provides expertise and leading advancements in emotion tracking, cognitive neuroscience, analytics, and market research through their proprietary EmGear(TM), the first ever scalable, non-invasive EEG neuroscience technology. EmSense is headquartered San Francisco. To learn more about EmSense's technology solutions and consulting services, visit www.emsense.com.


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