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Marinela USA(R) Recharges ZumbAtomic for Second Season
Date:2/2/2009

One-million fitness DVDs to be given away

FORT WORTH, Texas, Feb. 2 /PRNewswire/ -- Due to an overwhelming response by consumers, Marinela USA announces the launch of the second season of its ZumbAtomic DVD Giveaway promotion. Beginning January 26, 2009, Marinela USA consumers can collect one of three free all new ZumbAtomic DVD's inside specially marked boxes of Barritas Fresa, Barritas Pina, Sponch!, Pinguinos and of course its famous Gancito.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090130/DA65038LOGO)

"At Marinela USA, we strongly believe in good nutrition and living a healthy lifestyle," said Marinela USA Brand Manager Melisenda Barajas. "Each Marinela ZumbAtomic DVD offers a fun 20-minute workout geared specifically to kids. And many adults also get involved in ZumbAtomic with their children."

In collaboration with world renowned fitness corporation Zumba Fitness, Marinela designed the new ZumbAtomic DVD series with kids in mind. The workout dances incorporate easy, yet energetic steps set to Latin rhythms that kids enjoy. In fact, consumer feedback from the first season of Marinela's ZumbAtomic promotion was so successful, Marinela decided to double the amount of free DVD's to one-million.

"We've visited public school physical education classes and witnessed first-hand the popularity of Marinela's ZumbAtomic," said Barajas. "Teachers tell us kids who have never exercised before love dancing to Marinela's ZumbAtomic. In fact, kids seem to have so much fun using ZumbAtomic, they may not even realize they are burning calories and staying fit."

Consumers can find Marinela ZumbAtomic DVDs anywhere Marinela USA products are sold. The Marinela ZumbAtomic DVD promotion runs while supplies last.

*News Media Note: ZumbAtomic DVD samples are available
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SOURCE Marinela USA
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