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Marinela USA(R) Recharges ZumbAtomic for Second Season

One-million fitness DVDs to be given away

FORT WORTH, Texas, Feb. 2 /PRNewswire/ -- Due to an overwhelming response by consumers, Marinela USA announces the launch of the second season of its ZumbAtomic DVD Giveaway promotion. Beginning January 26, 2009, Marinela USA consumers can collect one of three free all new ZumbAtomic DVD's inside specially marked boxes of Barritas Fresa, Barritas Pina, Sponch!, Pinguinos and of course its famous Gancito.


"At Marinela USA, we strongly believe in good nutrition and living a healthy lifestyle," said Marinela USA Brand Manager Melisenda Barajas. "Each Marinela ZumbAtomic DVD offers a fun 20-minute workout geared specifically to kids. And many adults also get involved in ZumbAtomic with their children."

In collaboration with world renowned fitness corporation Zumba Fitness, Marinela designed the new ZumbAtomic DVD series with kids in mind. The workout dances incorporate easy, yet energetic steps set to Latin rhythms that kids enjoy. In fact, consumer feedback from the first season of Marinela's ZumbAtomic promotion was so successful, Marinela decided to double the amount of free DVD's to one-million.

"We've visited public school physical education classes and witnessed first-hand the popularity of Marinela's ZumbAtomic," said Barajas. "Teachers tell us kids who have never exercised before love dancing to Marinela's ZumbAtomic. In fact, kids seem to have so much fun using ZumbAtomic, they may not even realize they are burning calories and staying fit."

Consumers can find Marinela ZumbAtomic DVDs anywhere Marinela USA products are sold. The Marinela ZumbAtomic DVD promotion runs while supplies last.

*News Media Note: ZumbAtomic DVD samples are available upon request. For more information, contact Shane Sumrow at 214-368-0909 or

Marinela is produced by Bimbo Bakeries USA (BBU). BBU operates 13 bakeries and distributes leading brands such as Oroweat(R), Mrs Baird's(R), Tia Rosa(R), Francisco(R), Bimbo(R) and Marinela(R). BBU operates approximately 3,000 sales routes, is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 97,000 associates and operations in 18 countries throughout the Americas, Asia and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.

More information about Marinela's full line of products can be found at

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