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Marinela USA(R) Launches 100 Calorie Product Line
Date:2/16/2009

Familiar products. Same flavors. Fewer calories

FORT WORTH, Texas, Feb. 16 /PRNewswire/ -- Marinela continues to lead the Hispanic baking industry by becoming the first Mexican brand to offer a complete line of 100 Calorie products. Building on Marinela's commitment to promoting wellness and moderation, the 100 Calorie line offers the perfect portions while maintaining its authentic and delicious flavors.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090216/DA71302LOGO)

"The Hispanic culture is rich and full of tradition, especially when it comes to food," said Marinela USA Brand Manager Melisenda Barajas. "With obesity rates on the rise, many Hispanics want to live a healthier lifestyle, but changing the flavors and traditions of their diet is not an option for most consumers. We're proud to offer the same authentic flavors to Marinela customers in a perfect 100 calorie portion."

Consumers can enjoy five Marinela 100 Calorie products including Gansito, Pinguinos, Choco Roles, Strawberry Sponch!, and Triki-Trakes. The new 100 Calorie snack cakes and cookies make for a perfect after school or afternoon snack to satisfy those sweet cravings without the guilt.

The launch of Marinela's 100 Calorie line comes on the heels of the brand's successful ZumbAtomic Recharged DVD promotion.

"Our 100 Calorie launch combined with the ZumbAtomic Recharged promotion, shows Marinela USA's commitment to a healthy lifestyle and a balanced diet," said Barajas. "Desserts can certainly be a part of a balanced diet. The key is staying active and controlling portions."

Consumers can find Marinela 100 Calorie products in participating stores nationwide.

Marinela is produced by Bimbo Bakeries USA (BBU). BBU operates 13 bakeries and distributes leading brands such as Oroweat(R), Mrs Baird's(R), Tia Rosa(R), Francisco(R), Bimbo(R) and Marinela(R). BBU operates approximately 3,000 sales routes, is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 97,000 associates and operations in 18 countries throughout the Americas, Asia and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.

More information about Marinela's full line of products can be found at www.marinelausa.com.


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SOURCE Marinela USA
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