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Marijuana Businesses No Longer Blacklisted From Marketing
Date:3/25/2013

iness across a network of over forty local search platforms. These platforms include Yahoo Local, WhitePages, Superpages, Local.com and a compilation of social networking and review sites such as CitySearch, Foursquare and Yelp. Perhaps the largest advantage of Yext, an advantage that medical marijuana canna-businesses are missing out on most, is the speed at which the information on a particular business is spread across Yext's boundless network of mainstream marketing sites.

The alliance between PotLocator and Yext will be available to all canna-businesses that sign up and register through the PotLocator dispensary locating service. Once a subscription to PotLocator is purchased and registered into the company's system, all dispensaries, collectives, hydroponics shops and smoke shops, will have the opportunity to be advertised and listed as a "power listing" on any of the mainstream marketing sites affiliated with Yext. Once a PowerListing is achieved, these businesses are put in complete control of their listings on each site within the Yext network. Businesses have the ability to enhance their listings with photos, descriptions and any special promotions featured within the business in order to help them stand out from the rest of the group.

The announcement not only marks a small step for legitimizing the industry, but it also marks a major leap and introduction for medical marijuana within the mainstream marketing world. By combining the innovative engineering and technology of the Yext marketing platform, and the geo-targeted locating services of thousands of canna-businesses through PotLocator, this partnership hopes to expose the industry to a more fair and efficient solution of Internet visibility. Jason Draizin, C.E.O. of PotLocator, said in a statement, "By bridging the gap between the medical marijuana indu
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