(PRWEB) March 25, 2013
PotLocator.com, one of the nation's top-tier medical marijuana dispensary, wellness center, collective and resource center locators, has announced a bona fide partnership with dynamic marketing and search engine optimization powerhouse, Yext. With the structuring of a solidified alliance all but placed into action, PotLocator and Yext aiming to overcome the limitations of marketing and advertising for the medical marijuana community and expose the industry to a taste of true mainstream visibility. This conjunction hopes to provide medical marijuana "canna-businesses" with a Yext Power Listing, larger window of visibility and a much-deserved taste of mainstream marketing.
For the last six months, PotLocator and Yext have been in discussions to construct an effort to help the medical marijuana industry achieve a proper form of advertising and marketing that any other business would have no problem setting into place. Typically within the industry, a medical marijuana dispensary, collective, smoke shop or hydroponics shop would have immense trouble locating a mainstream marketing solution that won't view them as a liability or a problem. From local advertising to the world's largest source of advertising, WhitePages, canna-businesses are viewed with great accountability and are susceptible to scrutiny as well as being denied privileges to properly market. With the announcement of PotLocator and Yext coming together, this brings for the first time a sense of unity to mainstream marketing solutions and a major role-player within the medical marijuana industry.
If unfamiliar with Yext, this is a service that offers "power listings", which distributes and syndicates the information of a particular business across a network of over forty local search platforms. These platforms include Yahoo Local, WhitePages, Superpages, Local.com and a compilation of social networking and review sites such as CitySearch, Foursquare and Yelp. Perhaps the largest advantage of Yext, an advantage that medical marijuana canna-businesses are missing out on most, is the speed at which the information on a particular business is spread across Yext's boundless network of mainstream marketing sites.
The alliance between PotLocator and Yext will be available to all canna-businesses that sign up and register through the PotLocator dispensary locating service. Once a subscription to PotLocator is purchased and registered into the company's system, all dispensaries, collectives, hydroponics shops and smoke shops, will have the opportunity to be advertised and listed as a "power listing" on any of the mainstream marketing sites affiliated with Yext. Once a PowerListing is achieved, these businesses are put in complete control of their listings on each site within the Yext network. Businesses have the ability to enhance their listings with photos, descriptions and any special promotions featured within the business in order to help them stand out from the rest of the group.
The announcement not only marks a small step for legitimizing the industry, but it also marks a major leap and introduction for medical marijuana within the mainstream marketing world. By combining the innovative engineering and technology of the Yext marketing platform, and the geo-targeted locating services of thousands of canna-businesses through PotLocator, this partnership hopes to expose the industry to a more fair and efficient solution of Internet visibility. Jason Draizin, C.E.O. of PotLocator, said in a statement, "By bridging the gap between the medical marijuana industry and mainstream marketing world, we hope to achieve a better sense of clarity for the industry and direct reputable businesses to the marketing and advertising solutions they deserved to begin with. For an extended period of time the industry was blacklisted from advertising and marketing their business, but our alliance with Yext will change that and bring to new light a perspective of how we view these hard-working businesses. At the end of the day these businesses, though canna-related, are still like any other business. They are comprised of dedicated workers, all of which are just trying to provide patients with medicine and they deserve proper exposure for their compassionate services."
PotLocator maintains its status as one of the top-tier medical marijuana dispensary locators on the web, and has showed absolutely no signs of wear and tear from its journey to the top. All medical marijuana businesses, whether delivery service, brick and mortar, hydroponics or smoke shop, will all greatly benefit from this outstanding partnership. PotLocator has not strayed from the company's main mission to legitimize the industry and bring compassion to all.
Read the full story at http://www.prweb.com/releases/2013/3/prweb10557643.htm.
Copyright©2012 Vocus, Inc.
All rights reserved