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March of Dimes Offers New Resources for Pregnancy and Baby Health
Date:1/15/2008

many other topics.

-- 9 questions to help you get your 9 months: What questions should every woman who is thinking about having a baby ask her health care provider before she gets pregnant? The March of Dimes provides moms with a preconception checklist and other valuable resources.

-- Newborn screening: The March of Dimes Web site is one of the only places that moms can find up-to-date information about which newborn screening tests are routinely provided by their state. This is potentially life-saving information for a baby.

New Media

Finding new ways to reach today's modern moms, the March of Dimes also is using various new media techniques:

-- Text messaging: The March of Dimes connects with expectant moms at their convenience by sending out daily text messages in English and Spanish with a healthy pregnancy tip.

-- Podcasts: Pregnancy and baby health information are available "on demand" thanks to the March of Dimes Podcast series hosted by award-winning journalist and March of Dimes volunteer Jane Clayson.

-- Online scrapbooking: "Every Baby Has a Story" is an integrated media project celebrating babies. Visitors can create a virtual scrapbook containing photos and videos about their baby that can be shared via e-mail or on social networking sites.

New Marketing

The March of Dimes is also launching a new marketing campaign focused on the health of all babies. Following is a snapshot of some of the new initiatives:

-- New look: A new March of Dimes logo and purple color scheme reflects a modern image.

-- March for Babies: The March of Dimes has renamed its signature fundraising event, WalkAmerica, to March for Babies. The new name makes a clear connection to what the March of Dimes is all about -- the health of babies.

-- PSA campaign: Beginning this month, new print, TV, radio, and outdoor public service announcements (PSAs) will communicate the March of
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SOURCE March of Dimes
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