Navigation Links
March of Dimes Delivers a New Look

National Leader in Pregnancy and Baby Health Updates Image to Signal Commitment to Health of All Babies

WHITE PLAINS, N.Y., Jan. 15 /PRNewswire-USNewswire/ -- The March of Dimes today unveils a new marketing campaign focused on the health of all babies - those born healthy as well as those who need help to survive and thrive. The effort includes a new logo and color scheme; a new public service announcement (PSA) campaign including print, television, radio, and outdoor; new and refreshed Web sites; and redesigned printed materials.

Additionally, the March of Dimes today changes the name of its signature fundraising event, WalkAmerica, to March for Babies. The new name makes a clear connection to what the March of Dimes is all about - the health of babies, says the organization's President, Dr. Jennifer L. Howse.

"The name of our event has changed, but our mission to improve the health of babies stays the same," Dr. Howse says. "Premature birth is the leading cause of newborn death and we are committed to reducing its toll. By re-positioning our organization to engage more people, and educating more pregnant women and moms about healthy babies, we hope to reach that goal much sooner."

Today the March of Dimes also introduced, a new doorway to its Web site that allows visitors to quickly see the most frequently asked questions and answers about pregnancy and baby health. Dr. Howse says the March of Dimes is aiming to be the number one resource for pregnant women and moms seeking information and answers on pre-conception, pregnancy, and baby health.

The March of Dimes hired Kansas City-based Barkley, the largest employee-owned advertising agency in the United States., to assist with the re-branding effort.

"Our new look is designed to pull people in with an unexpected approach or intriguing image," Dr. Howse says. "The public service advertising voice is more intimate and friendly, and we hope this change will help people see the March of Dimes as a more approachable organization that they can feel comfortable joining."

In addition, Dr. Howse also says the March of Dimes hopes the repositioning campaign will help kick off its goal to raise $300 million annually by the year 2010.

About the March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies. For the latest resources and information, visit or

SOURCE March of Dimes
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Synutra International, Inc. Amends August 2005 Current Report on Form 8-K and Annual Report on Form 10-K for the Fiscal Year Ended March 31, 2007
2. Life Denied: California Nurses, Family of Sick Teen March on Health Insurance Company Thursday
3. 16th Annual Congress on Womens Health, March 28-30
4. United Way of Greater Los Angeles and Fannie Mae Foundation Announce 3000 Marchers for HomeWalk 2007
5. Georgia Receives Second March of Dimes NICU Family Support(R) Project
6. Take a Culinary Trip Around the World for a Good Cause: March of Dimes
7. March of Dimes Honors Babies on El Dia de Todos los Santos
8. March of Dimes Selects Pennsylvania Girl as 2008 National Ambassador
9. Scrapblog(TM) Teams with March of Dimes to Tell Every Babys Story
10. Every Baby Has a Story Campaign Tours the Nation for March of Dimes
11. Nobel Honors 3 Former March of Dimes Prize Recipients
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... recently awarded their highest five-star rating ... Millions of individuals in the United States and Canada wear eyeglasses. Once considered to ... correct vision and make a fashion statement. Even celebrities use glasses as a way ...
(Date:6/26/2016)... , ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified personal ... personalized through a fitness app. The fitness app plans to fix the two major problems ... offer a one size fits all type program , They don’t eliminate all ...
(Date:6/25/2016)... Viejo, California (PRWEB) , ... June 25, 2016 , ... ... to fit their specific project," said Christina Austin - CEO of Pixel Film Studios. ... fully customizable and all within Final Cut Pro X . Simply select a ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits ... terms of the latter, setting the bar too high can result in disappointment, perhaps ... slow progress toward their goal. , Research from reveals that ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 23, 2016  MedSource announced today that it ... software solution of choice.  This latest decision demonstrates ... to their clients by offering a state-of-the-art electronic ... establishes nowEDC as the EDC platform of choice ... clients.  "nowEDC has long been a preferred EDC ...
(Date:6/23/2016)... BEVERLY HILLS, Calif. , June 23, 2016 ... faced the many challenges of the current process. Many of ... option because of the technical difficulties and high laboratory costs ... would have to offer it at such a high cost ... to afford it. Dr. Parsa Zadeh , ...
(Date:6/23/2016)... startling report released today, National Safety Council research shows ... plan to eliminate prescription opioid overdoses. Prescription Nation ... the worst drug crisis in recorded U.S. history, assigned a "Making ... , New Mexico , Tennessee ... states, three – Michigan , Missouri ...
Breaking Medicine Technology: