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March 22-28 is Cover the Uninsured Week
Date:3/26/2009

DALLAS and SAN ANTONIO, March 26 /PRNewswire-HISPANIC PR WIRE/ -- Pfizer Helpful Answers announces the expansion of its Promotores Initiative, launched three years ago in partnership with the Dallas Concilio of Hispanic Service Organizations, to help the uninsured in San Antonio and Corpus Christi gain greater access to critical health resources. Through the Initiative, Pfizer will train five community health workers - promotores - in each city to educate uninsured Hispanics and their advocates about Pfizer Helpful Answers, a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. The initiative will also provide information about other health care resources available for the uninsured and will be active during "Cover the Uninsured Week,' March 22 - 28, in Dallas and San Antonio.

"Pfizer Helpful Answers is dedicated to helping people without prescription coverage get the medicines they need," said Gary Pelletier, director of Pfizer Helpful Answers. "Our expansion of the Promotores program is due to the overwhelming need for prescription assistance in Texas, especially among Hispanics who have the highest rate of uninsured. This program enables us to spread the word about the help that is available through Pfizer Helpful Answers and other pharmaceutical industry resources."

According to the U.S. Census Bureau, Texas has the highest uninsured rate in the country - nearly one out of every four Texans (24 percent) is uninsured -- over 5.5 million people. When the Hispanic population alone is considered, more than half (59 percent) of the Hispanic population in Texas is uninsured. Through Pfizer Helpful Answers in 2008, more than 133,000 uninsured people in Texas received $105 million worth of Pfizer medicines for free or at a savings.

"Due to the increasing unemployment rates among Latinos, the need for prescription assistance is growing among our communities," said Florencia Velasco-Fortner, president of the Dallas Concilio. "Through this program we are working to bridge the gap between Latinos and access to health care, particularly for those who are uninsured."

In Dallas, Pfizer Helpful Answers will continue to work with the Dallas Concilio and will partner with CentroMed in San Antonio to train the promotores on patient assistance programs and other health care resources that are available to uninsured. Training is underway in those cities in time for Cover the Uninsured Week, a national effort to highlight the fact that too many Americans are living without health insurance. The program is expected to expand into Corpus Christi in April.

The promotores (community health worker) play a critical role in promoting community-based health education by providing culturally sensitive information and services. In this case, the promotores will act as a bridge between uninsured community residents in need of prescription assistance, Pfizer Helpful Answers, other industry programs and other healthcare resources.

Since its inception in 2007, the Promotores Initiative has reached thousands of patients in the Dallas area and educated over 1,200 community service providers about the program.

For more information or to apply to the Pfizer Helpful Answers program, call toll free 1-866-706-2400 or visit www.PfizerHelpfulAnswers.com. Information is available in English and Spanish. Pfizer also participates in the Partnership for Prescription Assistance, a single point of access to more than 475 public and private patient assistance programs. For more information on this program, visit www.pparx.org or call 1-888-4PPA-NOW.

About Pfizer Helpful Answers

Pfizer Helpful Answers is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited income may qualify to get their Pfizer medicines for free. For information, call 1-866-706-2400 to speak with a live Pfizer Helpful Answers operator, in English or Spanish, or go to www.PfizerHelpfulAnswers.com. Pfizer Helpful Answers is a joint program of Pfizer Inc and the Pfizer Patient Assistance Foundation.

About Pfizer's Commitment to Access

Pfizer is committed to helping America's uninsured get access to Pfizer medicines. In the past 5 years alone (2004-2008), Pfizer has helped more than 5 million patients receive more than 51 million Pfizer prescriptions for free or at a savings. This equates to nearly $4.8 billion worth of free medicines and savings. Research conducted by Roper Public Affairs in 2006 for Pfizer suggests that improving access to medicines through programs like Pfizer Helpful Answers may encourage uninsured Americans to be more proactive about their overall health.

    Contact:
    Yaindhy Vargas
    212-807-1337 x15
    Yvargas@arcos-ny.com

    Barbara Whitley
    712-251-0728
    Bwhitley@ arcos-ny.com

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SOURCE Pfizer Helpful Answers
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