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Marc Russo Named Vice President of Individual, Small Group, and Government Business Unit at Blue Shield of California
Date:9/14/2009

SAN FRANCISCO, Sept. 14 /PRNewswire-USNewswire/ -- Blue Shield of California announced today the appointment of Marc Russo as Vice President of Blue Shield of California's Individual, Small Group, and Government Business Unit (ISGBU). Russo will be responsible for strategy, business planning, growth, and overall results for the ISGBU Senior lines of business. He will also oversee Medicare compliance and development of new products for seniors. Russo will be based in Woodland Hills, Calif.

"Marc brings a wealth of experience managing operations, sales, clinical programs and new business development. I'm thrilled to have him join Blue Shield as we continue to bring high-quality, affordable health care to our members," said Mark Gastineau, Senior Vice President of ISGBU.

Most recently, as Regional President at UnitedHealthcare, Russo was responsible for strategy, membership growth and retention, product design, compliance, and integrating new health plans for the western region. He was ultimately accountable for the performance and profitability of a 13-state region for Medicare Advantage. Russo was previously Regional Vice President for government programs at Oxford Health Plans.

Russo received his bachelor's degree from the University of Connecticut and his MBA from the University of Maryland.

About Blue Shield of California

Blue Shield of California, an independent member of the Blue Shield Association, is a not-for-profit health plan dedicated to providing Californians with access to high quality care at a reasonable price. Founded in 1939, it now has 3.4 million members, 4,800 employees, one of the largest provider networks and more than 20 office locations, providing a wide range of commercial and government products throughout the state. The company has contributed $100 million over the past three years to the Blue Shield of California Foundation to fund nonprofit organizations that improve access to quality health care in California. Contact your local agent or broker for more information about Blue Shield products and services, or visit the Blue Shield web site at www.blueshieldca.com.

    CONTACT: Johnny Wong
    Senior Media Relations Consultant
    (415) 229-6321
    johnny.wong@blueshieldca.com


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SOURCE Blue Shield of California
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