Navigation Links
Marc Rudov Advises CEOs: Be Unique or Be Ignored

Brentwood, CA (PRWEB) August 26, 2014

Marc Rudov, branding expert, speaker, radio/TV personality, and author advises CEOs to heed the title of his book on branding: "Be Unique or Be Ignored." A company that blends into the white noise of me-too competition will have unnecessarily high costs of sales, capital, and media.

According to Marc Rudov: "Branding is ultimately the CEO's responsibility and #1 priority. The goal of branding is to be unique, to stand out from the pack. Most CEOs allow their companies to copy or resemble their competitors. If people don't 'get' your company's value proposition (its brand) within 15 seconds, it's a failure. The brand is the tip of the arrowhead; if the arrow doesn't stick in the target on the first try, the CEO must pay extra to shoot it again. The CEO must become schooled in branding, which is why I wrote my book specifically for CEOs, and never completely relegate branding to the marketing organization, the PR firm, or the ad agency."

Here's what Peter Redford, CEO of, one of Marc Rudov's clients, recently opined: "I thoroughly enjoyed and benefited from Marc Rudov’s book, 'Be Unique or Be Ignored.' Marc has a gift for clarity, conciseness, punch, and wit. I’ve built and funded many companies; had I met him and his book 35 years ago, I would have saved myself many misses."

About Marc Rudov

Marc H. Rudov is a globally known branding expert, speaker, radio/TV personality, and author of "Be Unique or Be Ignored: The CEO's Guide to Branding." He’s written over 75 articles on branding and is the inventor of GutShare. CEOs seek his advice on how to emerge as unique standouts from the white noise of me-too competition.

Rudov has appeared on Fox News Channel, Fox Business Network, and many radio stations, and has been quoted in key publications such as the "Wall Street Journal." He's available for media interviews and speaking opportunities. For more information about Marc Rudov, go to

Be Unique or Be Ignored and GutShare are trademarks of Marc H. Rudov


Read the full story at

Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. Consumer Reports Advises Pregnant Women to Avoid Tuna
2. FDA Advises Not to Use Herbal Vigor Quick Fix: AttorneyOne Monitors and Keeps Consumers Informed
3. Choose Wrinkle Treatments Wisely, FDA Advises
4. Advises Consumers to Shop Around, Avoid Obamacare Health Insurance Cost Increases
5. Americans Spent $12 Billion on Anti-Aging Procedures in 2013; Skinspirations Advises on Safer Cosmetic Non-Surgical Procedures
6. Neurologist Advises: Botox for Chronic Migraines Provides Relief to Those Suffering
7. Drink With Your Mental Health in Mind, Advises an Article by Mental Health America Featured by Western Washington Medical Group
8. Former Nuclear-Powered Submarine Captain Advises LifeWings on Patient Safety
9. Miami Plastic Surgeon Jon Harrell Advises Patients to Always Use a Licensed Surgeon
10. San Antonio Eye Center Advises on Night Time Driving
11. State Fire Marshal Advises Those Using New Communication Technologies to Test Their Alarm Monitoring Systems
Post Your Comments:
(Date:6/24/2016)... ... 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 ... by their peers for this recognition are considered among the top 2 percent of ... honors as members of this year’s Legal Elite Hall of Fame: Miami Shareholders ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Comfort Keepers® ... American Cancer Society and the Road To Recovery® program to drive cancer patients to ... and other adults to ensure the highest quality of life and ongoing independence. ...
(Date:6/24/2016)... ... , ... People across the U.S. are sharpening their pencils and honing their ... in which patients and their families pay tribute to a genetic counselor by nominating ... of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. , In April, ...
(Date:6/24/2016)... York, NY (PRWEB) , ... June 24, 2016 ... ... publication Haute Living, is proud to recognize Dr. Barry M. Weintraub as a ... that “the most beautiful women in the world, and the most handsome men, ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the Frederick area economy by obtaining investment capital for emerging technology companies. ... years that have already resulted in more than a million dollars of capital ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Research ... "Pharmaceutical Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, ... (Oral, Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is ... a CAGR of 6.1% in the forecast period 2016 ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... report to their offering. ... a favourable commercial environment for MedImmune to enter. The US ... will serve to drive considerable growth for effective anti-influenza medications. ... cap sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... Revolutionary technology includes multi-speaker listening ... industry leaders in advanced audiology and hearing aid technology, ... ™, the world,s first internet connected hearing aid that ...      (Photo: ) , ... ,world firsts,: , TwinLink™ - the first ...
Breaking Medicine Technology: