Navigation Links
Marc Rudov Advises CEOs: Be Unique or Be Ignored
Date:8/25/2014

Brentwood, CA (PRWEB) August 26, 2014

Marc Rudov, branding expert, speaker, radio/TV personality, and author advises CEOs to heed the title of his book on branding: "Be Unique or Be Ignored." A company that blends into the white noise of me-too competition will have unnecessarily high costs of sales, capital, and media.

According to Marc Rudov: "Branding is ultimately the CEO's responsibility and #1 priority. The goal of branding is to be unique, to stand out from the pack. Most CEOs allow their companies to copy or resemble their competitors. If people don't 'get' your company's value proposition (its brand) within 15 seconds, it's a failure. The brand is the tip of the arrowhead; if the arrow doesn't stick in the target on the first try, the CEO must pay extra to shoot it again. The CEO must become schooled in branding, which is why I wrote my book specifically for CEOs, and never completely relegate branding to the marketing organization, the PR firm, or the ad agency."

Here's what Peter Redford, CEO of iLook.tv, one of Marc Rudov's clients, recently opined: "I thoroughly enjoyed and benefited from Marc Rudov’s book, 'Be Unique or Be Ignored.' Marc has a gift for clarity, conciseness, punch, and wit. I’ve built and funded many companies; had I met him and his book 35 years ago, I would have saved myself many misses."

About Marc Rudov

Marc H. Rudov is a globally known branding expert, speaker, radio/TV personality, and author of "Be Unique or Be Ignored: The CEO's Guide to Branding." He’s written over 75 articles on branding and is the inventor of GutShare. CEOs seek his advice on how to emerge as unique standouts from the white noise of me-too competition.

Rudov has appeared on Fox News Channel, Fox Business Network, and many radio stations, and has been quoted in key publications such as the "Wall Street Journal." He's available for media interviews and speaking opportunities. For more information about Marc Rudov, go to MarcRudov.com.

Be Unique or Be Ignored and GutShare are trademarks of Marc H. Rudov

###

Read the full story at http://www.prweb.com/releases/rudov/branding/prweb12119807.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. Consumer Reports Advises Pregnant Women to Avoid Tuna
2. FDA Advises Not to Use Herbal Vigor Quick Fix: AttorneyOne Monitors and Keeps Consumers Informed
3. Choose Wrinkle Treatments Wisely, FDA Advises
4. HealthCare.com Advises Consumers to Shop Around, Avoid Obamacare Health Insurance Cost Increases
5. Americans Spent $12 Billion on Anti-Aging Procedures in 2013; Skinspirations Advises on Safer Cosmetic Non-Surgical Procedures
6. Neurologist Advises: Botox for Chronic Migraines Provides Relief to Those Suffering
7. Drink With Your Mental Health in Mind, Advises an Article by Mental Health America Featured by Western Washington Medical Group
8. Former Nuclear-Powered Submarine Captain Advises LifeWings on Patient Safety
9. Miami Plastic Surgeon Jon Harrell Advises Patients to Always Use a Licensed Surgeon
10. San Antonio Eye Center Advises on Night Time Driving
11. State Fire Marshal Advises Those Using New Communication Technologies to Test Their Alarm Monitoring Systems
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/22/2017)... ... September 22, 2017 , ... The freshly released app Smart ... to Smart Mart, customers can now order vegetable, fruit, snacks, dairy, or any ... find clothing at discounted prices. Apart from this, Smart Mart has emphasized upon ...
(Date:9/22/2017)... Greenwich, Connecticut (PRWEB) , ... September 22, 2017 ... ... to conquering Lyme and other tick-borne diseases through research, education and awareness, today ... , A noted immunologist and microbiologist, Dr. Sellati has more than 20 ...
(Date:9/21/2017)... ... 2017 , ... 38-Year-Old Plastic Surgeon Gill at Aesthetic Surgery Center is Saluted ... announce that Plastic Surgeon Kiranjeet Gill has been awarded as one of the 15th ... award that was started in 2003 to salute young achievers in Southwest Florida who ...
(Date:9/21/2017)... ... September 21, 2017 , ... SABRE is raising awareness ... September 11 to the end of November. , The Chicago, Illinois, based self-defense brand ... and teach them about the ease of taking their personal safety into their own ...
(Date:9/21/2017)... ... September 21, 2017 , ... ... Management Report**, http://www.fdanews.com/products/54818-promotional-communication      , In the competitive world of drug and ... while staying in compliance with FDA rules. , The FDA has issued two ...
Breaking Medicine News(10 mins):
(Date:9/9/2017)... 8, 2017 ... Unit coming to Washington DC ... When: Tuesday, September 12 th – Monday, September 18 th .The ... free MRI brain scans to the public.Where:  BTF,s ... at 501 K Street NW, Washington, D.C.What:BTF brings its nationwide initiative, the ...
(Date:9/9/2017)... Sept. 9, 2017  Eli Lilly and Company (NYSE: ... secondary endpoint data for lasmiditan, an investigational, oral, first-in-class ... statistically significant improvements compared to placebo in the Phase ... at the 18th Congress of the International Headache Society ... "The data presented today demonstrate lasmiditan,s potential to reduce ...
(Date:9/7/2017)... RANCHO MIRAGE, Calif. , Sept. 7, 2017  For nearly two ... and service in the Assisted Reproduction Insurance industry. Today, New Life Agency ... expensive fertility medications. ... http://pharmacarecard.com/ (PRNewsfoto/PharmaCareCard) ... ...
Breaking Medicine Technology: