Navigation Links
Marc Rudov Advises CEOs: Be Unique or Be Ignored
Date:8/25/2014

Brentwood, CA (PRWEB) August 26, 2014

Marc Rudov, branding expert, speaker, radio/TV personality, and author advises CEOs to heed the title of his book on branding: "Be Unique or Be Ignored." A company that blends into the white noise of me-too competition will have unnecessarily high costs of sales, capital, and media.

According to Marc Rudov: "Branding is ultimately the CEO's responsibility and #1 priority. The goal of branding is to be unique, to stand out from the pack. Most CEOs allow their companies to copy or resemble their competitors. If people don't 'get' your company's value proposition (its brand) within 15 seconds, it's a failure. The brand is the tip of the arrowhead; if the arrow doesn't stick in the target on the first try, the CEO must pay extra to shoot it again. The CEO must become schooled in branding, which is why I wrote my book specifically for CEOs, and never completely relegate branding to the marketing organization, the PR firm, or the ad agency."

Here's what Peter Redford, CEO of iLook.tv, one of Marc Rudov's clients, recently opined: "I thoroughly enjoyed and benefited from Marc Rudov’s book, 'Be Unique or Be Ignored.' Marc has a gift for clarity, conciseness, punch, and wit. I’ve built and funded many companies; had I met him and his book 35 years ago, I would have saved myself many misses."

About Marc Rudov

Marc H. Rudov is a globally known branding expert, speaker, radio/TV personality, and author of "Be Unique or Be Ignored: The CEO's Guide to Branding." He’s written over 75 articles on branding and is the inventor of GutShare. CEOs seek his advice on how to emerge as unique standouts from the white noise of me-too competition.

Rudov has appeared on Fox News Channel, Fox Business Network, and many radio stations, and has been quoted in key publications such as the "Wall Street Journal." He's available for media interviews and speaking opportunities. For more information about Marc Rudov, go to MarcRudov.com.

Be Unique or Be Ignored and GutShare are trademarks of Marc H. Rudov

###

Read the full story at http://www.prweb.com/releases/rudov/branding/prweb12119807.htm.


'/>"/>
Source: PRWeb
Copyright©2014 Vocus, Inc.
All rights reserved

Related medicine news :

1. Consumer Reports Advises Pregnant Women to Avoid Tuna
2. FDA Advises Not to Use Herbal Vigor Quick Fix: AttorneyOne Monitors and Keeps Consumers Informed
3. Choose Wrinkle Treatments Wisely, FDA Advises
4. HealthCare.com Advises Consumers to Shop Around, Avoid Obamacare Health Insurance Cost Increases
5. Americans Spent $12 Billion on Anti-Aging Procedures in 2013; Skinspirations Advises on Safer Cosmetic Non-Surgical Procedures
6. Neurologist Advises: Botox for Chronic Migraines Provides Relief to Those Suffering
7. Drink With Your Mental Health in Mind, Advises an Article by Mental Health America Featured by Western Washington Medical Group
8. Former Nuclear-Powered Submarine Captain Advises LifeWings on Patient Safety
9. Miami Plastic Surgeon Jon Harrell Advises Patients to Always Use a Licensed Surgeon
10. San Antonio Eye Center Advises on Night Time Driving
11. State Fire Marshal Advises Those Using New Communication Technologies to Test Their Alarm Monitoring Systems
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... awareness about the dangers associated with chronic pain and the benefits of holistic treatments, ... for individuals who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... ... 24, 2016 , ... Dr. Amanda Cheng, an orthodontist ... has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be used ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain ... for a minimum wage raise to $12 an hour by 2020 and then adjusting it ... the lost value of the minimum wage, assure the wage floor does not erode again, ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its ... Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding ... Medicine Practice and Pediatric Emergency Medicine Practice. , “With this award, we ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Dehaier Medical Systems Ltd. (NASDAQ: ... and sells medical devices and wearable sleep respiratory products ... cooperation agreement with Hongyuan Supply Chain Management Co., Ltd. ... 20, 2016, to develop Dehaier,s new Internet medical technology ... will leverage Hongyuan Supply Chain,s sales platform to reach ...
(Date:6/24/2016)... Belgium , June 24, 2016 ... today announced the appointment of Dr. Edward ... as a Non-Executive Director, effective June 23, 2016.Dr. ... Compensation and Nominations and Governance Committees.  As a ... will provide independent expertise and strategic counsel to ...
(Date:6/23/2016)... , June 23, 2016 Research ... "Pharmaceutical Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, ... (Oral, Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is ... a CAGR of 6.1% in the forecast period 2016 ...
Breaking Medicine Technology: