DENVER, May 8 /PRNewswire/ -- MapMyRide.com, the Internet's premier provider of online mapping and training tools that helps cyclists of all levels achieve their health and fitness goals, and VERSUS, the exclusive cable television home of the Tour de France and the home of professional cycling in the U.S., have joined forces to present a groundbreaking venture aimed at getting more cyclists involved in the world's greatest cycling races.
Starting with the 100th anniversary of the Giro d'Italia on May 9, MapMyRide.com and VERSUS will launch the Grand Tours Challenge. For each of the Grand Tours (including the 2009 Tour de France in July), VERSUS and MapMyRide.com have created interactive competitions that will allow cyclists to get on their bikes and compete "virtually" against actual race competitors and other cyclists around the world.
"Combining our world-class online fitness technology with the television home of cycling in the U.S. will allow us to engage the average cyclist like never before. The goal here is to encourage more people to get off the couch and ride by making them feel they are right there in the peloton," according to Robin Thurston, CEO of MapMyFitness, Inc.
The Giro Challenge will consist of three separate challenges -- a Team Distance Challenge, a King of the Mountains Jersey Challenge, and Cycling Pros VERSUS Cycling Joes Challenge. Prizes will be awarded in 82 separate competitions over the duration of the race. Participants will provide their ride data to MapMyRide.com via GPS downloads. MapMyRide.com will offer free downloads of GPS tracking software for 3G iPhone and BlackBerry cell phone users.
"We are very pleased to partner with MapMyRide.com on this challenge," said Neal Scarbrough, Vice President of Digital Media for VERSUS. "As the home of professional cycling in the U.S., we not only offer the most complete coverage of the sport, but also want to ensure that our viewers get access to the latest online features that will connect them closer with cycling."
MapMyRide.com is the cycling-focused site of MapMyFitness, Inc. The MapMyFitness suite of websites is the premier source of community-based fitness content, tools, calculators, and mapping technologies. View the MapMyFitness mobile iPhone applications (iMapMyRun, iMapMyRide, and iMapMyFitness) at http://iMapMy.com.
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). The network's website, http://www.VERSUS.com, is the online destination for cycling fans to find extensive information about the 2009 cycling season. The site will feature exclusive videos and interviews as well as daily highlights from the Giro d'Italia and the Tour de France. The website will have daily stats and standings, recaps and up-to-the-minute team news. VERSUS is wholly owned by Comcast Corporation.
MapMyFitness, Inc. Contact: Gisela Boland (303) 991-0505 Gisela@MapMyFitness.com VERSUS Contact: Katie Bradshaw (917) 934-1997 firstname.lastname@example.org
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
|SOURCE MapMyFitness, Inc.|
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