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Many Kids Who Drink Get Liquor From Home: Report
Date:2/17/2011

much of the blame for making drinking "cool" to kids on the liquor industry.

"Youth exposure to alcohol advertising on television increased 71 percent between 2001 and 2009," he said. Kids are seeing about one advertisement for alcohol a day. "That's a great thing [if the ads are about] vitamins, but not so great for alcohol."

Jernigan thinks alcohol advertising should be restricted to venues where 12- to 20-year-olds make up only a small percentage of the viewing audience.

Parents need to play a lead role in preventing their kids from drinking, "but frankly, they could use a little more help from the alcohol industry," he said.

More information

For more information on underage drinking, visit the U.S. National Library of Medicine.

SOURCES: Peter J. Delany, Ph.D., director, Center for Behavioral Health Statistics and Quality, U.S. Substance Abuse and Mental Health Services Administration; Gwen R. Wurm, M.D., assistant professor of clinical pediatrics, University of Miami Miller School of Medicine; David Jernigan, Ph.D., associate professor, Bloomberg School of Public Health, Johns Hopkins University, Baltimore; Feb. 17, 2011, report, U.S. Substance Abuse and Mental Health Services Administration


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