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Manhattan Research: Physician New Media Adoption in Emerging Pharma Markets - Webcast April 3
Date:3/23/2009

;    Use and impact of sales representatives for clinical and pharmaceutical information
-     Internet access, frequency, types, and activities online
-     Mobile technology adoption, including PDAs/smartphones, MP3/iPods, and SMS messaging
-     Advanced online activities such as online video, blogs, podcasting, and wikis
-     Search engine reliance and frequency
-     Interest in health email newsletters, chat groups, and disease management tools

"Physician technology adoption and integration trends in emerging pharma markets such as China and South Korea are poised to significantly impact the next generation of pharmaceutical marketing," said Meredith Abreu Ressi, Vice President Research at Manhattan Research.

Sign up for Complimentary Webinar - Friday, April 3, 2009
Taking the Pulse® Asia: Physicians and Emerging Information Technologies

Manhattan Research Vice President of Research Meredith Abreu Ressi will host the upcoming webinar, "Taking the Pulse® Asia: Physicians and Emerging Information Technologies" on Friday, April 3, 2009. Ressi will focus on the latest pharma marketing trends from Taking the Pulse® Asia, discuss why these emerging markets are critical to pharma companies, and explain how this knowledge fits into a global marketing strategy.

Key topics include physician adoption and behavior related to the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engine reliance, tech-enabled sales reps, and electronic medical records.

Session 1: Friday, April 3, 9:00 AM EST
Session 2: Friday, April 3, 3:00 PM EST

To request an invitation to this exclusive webinar, please visit www.manhattanres
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