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Manhattan Research: Physician New Media Adoption in Emerging Pharma Markets - Webcast April 3
Date:3/23/2009

Manhattan Research Webcast to Discuss Key Trends Changing the Face of Global Pharma Marketing and Sales

New York, NY (PRWEB) March 23, 2009 -- Manhattan Research, a global healthcare and pharmaceutical market research company, announces a webinar on April 3, 2009 to review digital marketing trends in emerging markets amidst the need for global best practices. The presentation coincides with the launch of Taking the Pulse® Asia, its latest physician market research and advisory service. The service is part of Manhattan Research's overall insight into global digital trends and focuses on physicians across Japan, China, South Korea, Taiwan, and Australia.

Healthcare and pharmaceutical marketers and other industry stakeholders will use Taking the Pulse® Asia to examine strategic technology, media, channel, and promotional mix trends as well as to benchmark their performance against industry competitors. Subscribers also have access to the Manhattan Research global analyst team for insights on using the market data to shape better-informed marketing and sales strategies. Taking the Pulse® Asia is designed to round out the global digital insights from the European and U.S. physician studies conducted by Manhattan Research, with the goal of giving pharma, biotech, and device clients a comprehensive view of the world physician market.

Taking the Pulse® Asia covers topics such as:
-     Interest in Web 2.0 technologies for health and pharmaceutical information
-     Overall media consumption (traditional vs. new media)
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