Navigation Links
Manhattan Research: Physician New Media Adoption in Emerging Pharma Markets - Webcast April 3
Date:3/23/2009

Manhattan Research Webcast to Discuss Key Trends Changing the Face of Global Pharma Marketing and Sales

New York, NY (PRWEB) March 23, 2009 -- Manhattan Research, a global healthcare and pharmaceutical market research company, announces a webinar on April 3, 2009 to review digital marketing trends in emerging markets amidst the need for global best practices. The presentation coincides with the launch of Taking the Pulse® Asia, its latest physician market research and advisory service. The service is part of Manhattan Research's overall insight into global digital trends and focuses on physicians across Japan, China, South Korea, Taiwan, and Australia.

Healthcare and pharmaceutical marketers and other industry stakeholders will use Taking the Pulse® Asia to examine strategic technology, media, channel, and promotional mix trends as well as to benchmark their performance against industry competitors. Subscribers also have access to the Manhattan Research global analyst team for insights on using the market data to shape better-informed marketing and sales strategies. Taking the Pulse® Asia is designed to round out the global digital insights from the European and U.S. physician studies conducted by Manhattan Research, with the goal of giving pharma, biotech, and device clients a comprehensive view of the world physician market.

Taking the Pulse® Asia covers topics such as:
-     Interest in Web 2.0 technologies for health and pharmaceutical information
-     Overall media consumption (traditional vs. new media)
-     Use and impact of sales representatives for clinical and pharmaceutical information
-     Internet access, frequency, types, and activities online
-     Mobile technology adoption, including PDAs/smartphones, MP3/iPods, and SMS messaging
-     Advanced online activities such as online video, blogs, podcasting, and wikis
-     Search engine reliance and frequency
-     Interest in health email newsletters, chat groups, and disease management tools

"Physician technology adoption and integration trends in emerging pharma markets such as China and South Korea are poised to significantly impact the next generation of pharmaceutical marketing," said Meredith Abreu Ressi, Vice President Research at Manhattan Research.

Sign up for Complimentary Webinar - Friday, April 3, 2009
Taking the Pulse® Asia: Physicians and Emerging Information Technologies

Manhattan Research Vice President of Research Meredith Abreu Ressi will host the upcoming webinar, "Taking the Pulse® Asia: Physicians and Emerging Information Technologies" on Friday, April 3, 2009. Ressi will focus on the latest pharma marketing trends from Taking the Pulse® Asia, discuss why these emerging markets are critical to pharma companies, and explain how this knowledge fits into a global marketing strategy.

Key topics include physician adoption and behavior related to the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engine reliance, tech-enabled sales reps, and electronic medical records.

Session 1: Friday, April 3, 9:00 AM EST
Session 2: Friday, April 3, 3:00 PM EST

To request an invitation to this exclusive webinar, please visit www.manhattanresearch.com/asia or contact Eric Martin at emartin at manhattanresearch dot com or 1-212-367-8886.

For additional Taking the Pulse® Asia product and subscription information, please contact sales at manhattanresearch dot com, call 1-212-255-7775, or visit www.manhattanresearch.com/products/physician/asia.aspx.

About Manhattan Research:
Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm. We conduct annual research studies covering eHealth trends among physicians and consumers in the United States, Europe, and Asia. For information, visit www.manhattanresearch.com.

About Decision Resources, Inc.:
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

###

Read the full story at http://www.prweb.com/releases/2009/03/prweb2255504.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. Manhattan Research: ePharma Consumer(R) Research and Advisory Service Now Available
2. The Massage Spot Announces Opening of Manhattan Beach Location; Seeks Investors for Growth of Affordable Luxury Mini Day Spa Concept
3. Eli Manning Leads March for Babies in Manhattan
4. 1 in 8 Lower Manhattan residents had signs of PTSD 2 to 3 years after 9/11
5. Manhattan Scientifics Acquires Metallicum, Inc.
6. Manhattan Research Survey Finds That Physicians Overwhelmingly Support Commercially-Funded Continuing Medical Education
7. Eli Manning to Lead March for Babies(R) in Manhattan
8. Experimental Biology 2008 Todays Research: Tomorrows Health, April 5-9
9. New EBRI/Commonwealth Fund Research: Enrollment in Consumer-Driven Plans Remains Low, Survey Shows
10. Conning Research: Long Term Care Insurance Industry Continues to Search for Broader Market
11. New Research: Americans Underestimate Dangers of Sudden Cardiac Arrest
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... California (PRWEB) , ... June 26, 2016 , ... Pixel ... Cut Pro X. , "Film editors can give their videos a whole new perspective ... Christina Austin - CEO of Pixel Film Studios. , ProSlice Levels contains over ...
(Date:6/25/2016)... TX (PRWEB) , ... June 25, 2016 , ... Austin ... of the American College of Mohs Surgery and to Dr. Russell Peckham for medical ... and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... ... athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as ... City area —Johnson is one of the first doctors to perform the treatment. ...
(Date:6/24/2016)... ... 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. ... the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has ... , Sickle Cell Disease (SCD) is a disorder of the red blood cells, which ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, CA is excited ... To Recovery® program to drive cancer patients to and from their cancer treatments. ... highest quality of life and ongoing independence. Getting to and from medical treatments ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Research and ... Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data derived ... Assessment of major trends with potential impact on the market ... of market segmentation which comprises of sub markets, regional and ...
(Date:6/23/2016)... Research and Markets has announced the ... report to their offering. ... favourable commercial environment for MedImmune to enter. The US ageing ... serve to drive considerable growth for effective anti-influenza medications. The ... sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... , , , WHEN: ... , , , , LOCATION: , , , Online, with ... , EXPERT PANELISTS:  , , , Frost & Sullivan,s Global Vice ... Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, Program Manager , ... industry is witnessing an exceptional era. Several new demand spaces, such ...
Breaking Medicine Technology: