Mangos Wins Two Gold Awards( MALVERN Pa. Nov. 19 /- Mangos a full-...),Health
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Mangos Wins Two Gold Awards
Date:11/19/2008
MALVERN, Pa., Nov. 19 /PRNewswire/ -- Mangos, a full-service advertising agency, recently received two prestigious gold awards from Medical Marketing & Media (MM&M), a leading healthcare publication. The competition recognizes exceptional creativity and effectiveness in healthcare marketing. Mangos entered the competition for the first time this year, and was the only agency to be honored with two awards.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081119/AQW573)
(Logo: http://www.newscom.com/cgi-bin/prnh/20080306/AQTH073LOGO)
Mangos was recognized with gold level awards for advertising they created for the audiology division of Siemens Healthcare. Winning "Best Individual Product Advertisement in Professional Press" was the Why Hide Your Vibe? double-page spread ad. Bradley Gast, President of Mangos, explains that their creative strategy was "to help people care less about wearing something that most people firmly believe is a sign of old age. Our objective was to generate excitement about a product that would appeal to a younger, hipper, untapped audience."
The second gold MM&M award going to Mangos was "Best Product Launch Advertisement/Campaign in Professional Press." Mangos took the top prize for a series of ads that featured the hearing aid morphed into objects representing an active lifestyle, including an exercise bike, a fishing rod and a garden trowel. One of the MM&M judges praised the work for its "simple brilliance of using the system as hero but linking it to the patient benefit." Gast explains that their approach was "to bypass the typical features and benefits angle and focus instead on positioning the product as the perfect solution for people with active lives."
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