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Malaria No More and Sumitomo Chemical Help Protect 1.4 Million Kids from Malaria
Date:10/18/2007

All Children Under 5 in Madagascar to Sleep Under Bed Nets

NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Malaria No More and Sumitomo Chemical have teamed up to contribute to the distribution of 1.4 million bed nets to children in Madagascar between October 22-29.

Led by the Malagasy government, the campaign will ensure that virtually every child aged six months to five years old receives a bed net. Sumitomo Chemical donated 110,000 long-lasting insecticide-treated Olyset nets to the distribution. Through the support of Idol Gives Back and The Charity Projects Entertainment Fund, Malaria No More is funding education, distribution, and logistical support associated with the nets. Additional partners in the campaign include the U.S. President's Malaria Initiative, UNICEF, and Red Cross of America and Canada.

Malaria kills more African children than any other disease -- approximately 3,000 every day. It is endemic to 90 percent of Madagascar, where it is the number one cause of death among children. Madagascar's under-5 mortality rate, 124 deaths for every 1,000 live births, is more than 15-times that of the United States.

"Malaria imposes a terrible cost on the lives and livelihoods of people in Madagascar," said Scott Case, COO of Malaria No More. "A $10 long-lasting insecticide-treated bed net is often all it takes to save a child's life."

Sumitomo Chemical's revolutionary Olyset technology has transformed malaria control by incorporating insecticide into the fibers of nets, ensuring that they remain effective for at least five years. Olyset nets are tear-resistant, wash-proof, and never require treatment, making them ideal for difficult-to-reach regions like Madagascar's Central Highlands regions where they will be distributed this week.

"The real test of any bed net is malaria prevention," said Tatsuo Mizuno, General Manager of Vector Control in Sumitomo Chemical's Environmental Health Division. "The extreme durabili
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SOURCE Malaria No More
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