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Making and Marketing of Pharmaceutical Megabrands

CHAPEL HILL, N.C., June 20 /PRNewswire/ -- Blockbusters are not discovered, they are built! To build blockbusters, companies must start early, listen carefully, and spend wisely. The recipe for success continues to evolve for pharma product launches, top performers have developed rigorous resource allocation processes that enable them to identify early winners and prioritize accordingly.

Best Practices, LLC's white paper "Launching a Blockbuster: The Making and Marketing of Megabrands," enlists winning marketing strategies for building megabrands.

For more information on how Best Practices, LLC can work to answer your pressing megabrand launching business questions, visit or contact Cameron Tew at 919-403-0251, ext. 246 or to discuss our research and consulting capabilities.


Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit

SOURCE Best Practices, LLC
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