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Makers of Trojan(R) Brand Condoms Introduce Trojan 2GO(R), a Unique, Portable, Protective and Discreet Packaging for Condoms
Date:9/23/2009

PRINCETON, N.J., Sept. 23 /PRNewswire/ -- Bringing a new dimension to the way people can buy and carry condoms, the makers of Trojan(R) Brand Condoms recently introduced Trojan 2GO(R), a new condom two-pack in a thin, protective and discreet plastic case. The new product, which is designed to stand-up to purses, wallets, pockets and backpacks, will be sold at the checkout counters of many food, drug and convenience retail locations, making Trojan 2GO both easy to carry and easy to purchase. The Trojan 2GO case can also be snapped into two halves for people planning to use only one condom, or if they want to give one to a friend. It's available in Her Pleasure Thin(TM) and Ultra Thin(TM) varieties.

Trojan 2GO is being introduced at a critical time. According to the Centers for Disease Control and Prevention (CDC) and Guttmacher Institute, annually there are about 3 million unintended pregnancies(1) and about 19 million sexually transmitted infections (STIs)(2) in the United States.

"It's a fact: Condoms help reduce the risk of pregnancy and STIs. One of the main reasons people give for not using a condom is they didn't have one with them," said Jim Daniels, Vice President of Marketing for Trojan Brand Condoms. "The idea behind Trojan 2GO was to create a condom that was at once supremely portable and also easy to purchase. With this new innovation we can help men and women be better prepared anytime, anywhere."

In fact, a new study commissioned by the makers of Trojan(R) Brand Condoms finds that many Americans report having sex outside of the bedroom. Indeed, the Trojan 2009 States of Pleasure Survey(3) finds a full 85 percent of respondents report having sex outside the bedroom, with 71 percent saying they've had sex in someone else's house and another 70 percent reporting having had sex in a car.

On a local level, Atlantians lead the way in public displays of affection with 59 percent of respondents agreeing they've had sex outside, followed by San Francisco (57 percent), Boston (55 percent), Houston (52 percent), Washington DC (50 percent), New York (47 percent), Los Angeles (47 percent), Chicago (45 percent), Philadelphia (41 percent) and Dallas-Ft. Worth (37 percent).

Houstonians were the most likely to have had sex in a car (71 percent). People in Atlanta seem to take advantage of the great outdoors, with this southern city's residents rating the highest likelihood of having sex in the woods (49 percent). New Yorkers bring new meaning to the phrase "teamwork," with 8 percent reporting they've engaged in sexual activity at a sports event.

Trojan 2GO Stars in MTV Video Music Award Nominated Music Video

Just as Americans are reporting sexual activity in some untraditional venues, Trojan 2GO is also turning up in some unique spots. In addition to its industry-first retail placement in the checkout aisle, the decidedly portable product is also making a cameo in rock band Cobra Starship's latest music video, "Good Girls Go Bad," which features Leighton Meester.

The Trojan 2GO scene dramatizes the product's portability and convenience. It's shown in a scene where two women in a speakeasy disguised as a bodega purchase the condoms before walking through the bodega's freezer and ending up at a secret party.

To see the full video, visit www.cobrastarship.com/media/.

In addition to appearing in the MTV Music Award nominated video, Cobra Starship and the makers of Trojan 2GO are celebrating the product's launch with exclusive VIP only concerts in San Francisco and Chicago. Previously, the band and Trojan 2GO held performances in Los Angeles and New York.

In each city, the band members, who are all avid supporters of sexual health and Trojan Condoms, will treat a few lucky fans to special, intimate acoustic performances of some of their favorite songs.

Trojan 2GO is available nationwide at drug, convenience and food retail outlets nationwide for an average suggested retail price of $3.99. Trojan 2GO is located at the checkout counter in many retail outlets and their websites.

ABOUT TROJAN(R) BRAND CONDOMS

TROJAN(R) Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN(R) Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 29 varieties of TROJAN(R) Brand Condoms. More Americans trust the TROJAN(R) brand than any other condom. For more information, visit www.trojancondoms.com.

(1) U.S. Teenage Pregnancy Statistics: National and State Trends and Trends by Ethnicity. The Guttmacher Institute, New York, September 2006. Available at: http://www.guttmacher.org/pubs/2006/09/12/USTPstats.pdf.

(2) "Trends in Reportable Sexually Transmitted Diseases in the United States, 2005." Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at http://www.cdc.gov/std/stats/05pdf/trends-2005.pdf.

(3) StrategyOne (2009). "Trojan's Pleasure Study - The State of Sex in America Today;" Data on file.

    Contact:
    Bjorn Trowery                   Allison Goldstein
    Edelman                         Edelman
    212-704-4556                    212-704-4511
    bjorn.trowery@edelman.com       allison.goldstein@edelman.com 


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SOURCE TROJAN(R) Brand Condoms
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